Assemble any group of the population. In a business sense, it could be your industry if you're in one. Assemble your entire family if you like.
Take 100 of the richest people on the planet, take 100 of the best tennis players, pick any small country town, any sales force, and the following is...
Note: Following proper marketing principles in your dental practice, for instance, will improve your practice management skills. Marketing is simply part of good practice management. Establishing management skills using marketing is essential to gaining new patients for your medical practice.
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Many of my coaching clients are building a funnel of information products related to their book topic. This is a very smart business strategy!
One of the most important parts of that product funnel is a free item that you give to your website visitors in exchange for their name, email address,...
Have you ever thought to use videos in your email messages? If not, you should! Besides providing some really good diversity for your subscribers to enjoy, videos help keep your marketing personal. However, it can sometimes be difficult to figure out what to even talk about, so we are going to...
Everyone has some idea of how a loyalty program for their business might work. Chances are very good that if you're reading this article, you've already thought about the logistics behind a loyalty program. Most people that have businesses hesitate to think about instituting a loyalty program...
At first, understanding marketing can seem as confusing and confounding as trying to understand the opposite sex. What you think will work produces no response. What you like may not be what your target market actually wants. There's a marketing style that elite, wealthy entrepreneurs use...but...
I see too many entrepreneurs getting lost because they don't have a complete map to guide them to freedom and fulfillment. They have maybe a quarter of the map, which they clutch onto with dear life thinking it's the whole map that will lead them to the lost treasure. If you're building your...
Lab suppliers have historically had a relatively easy time bringing their products to market and getting the attention of their target consumers. There were a fairly small number of trade publications which suppliers could count on to reach most of their prospective buyers.
This is how it...
Retail therapy is not meant for everyone. If the pleasures of window shopping, bargaining, and coming home with bagfuls of merchandise are lost to you, then the odds are that you have, by now, changed over to online shopping websites. You needn't scour hundreds of shops tiring your feet out and...
Often, small business owners focus so much on getting new customers that they forget about their current ones. In an effort to keep business moving, it is certainly important to focus on customer acquisition, but maintaining relationships with current customers provides both short and long term...