Using Integrated Marketing to Boost Your Revenue

Author: Christine OKelly

Published: 19/01/2009

Only a few years ago, marketing campaigns were limited to print. Now, through the internet, companies can branch out and reach customers in many new and varied ways. This diversity set the stage for the arrival of integrated marketing, a powerful tool for branding and business development. ...

Marketing Versus Advertising; What Is The Difference?

Author: Kristi Ambrose

Published: 19/01/2009

Although these two phrases may sound similar in reality they are truly not! Advertising is only a smaller part of the bigger game called marketing. Marketing covers complete formulation from research to designing to advertising to sale. Advertising on the other hand is a small ingredient of the...

The Three Knows Of Internet Marketing

Author: Scott Lindsay

Published: 19/01/2009

Internet marketing is, in many ways, similar to all other forms of marketing in the past fifty years. Certainly the dynamics of the Internet make it unique, but it does provide a sense of commonality when viewed from a practical standpoint. For instance, twenty years ago brick and mortar...

Meta Tags and Geographic Data for Local Businesses

Author: scott gallagher

Published: 19/01/2009

Many times, a local business will begin implementing an SEO campaign as part of their local business marketing plan. However, without previous experience in an SEO field, they often have a great deal many questions of how to best optimize their site for better search rankings. One of the...

Marketing Services -- How to Think Out of the Box

Author: Christine OKelly

Published: 18/01/2009

The human brain naturally remembers the unique. Whether it is something extraordinarily beautiful, or simply something surprising, it is much more memorable when it is out of the ordinary. When your business is considering different marketing strategies, it is important to remember this...

Keeping Your Business Strong When the Economy Is Weak

Author: Christine OKelly

Published: 18/01/2009

When economic times turn difficult, many businesses find they need to cut budgets. All too often, marketing funding is one of the first things to go. Yet in a troubled economy, a company needs more visibility to consumers, not less. In times of economic hardship, marketing services become more...

Is Your Marketing Firm Working For You?

Author: Christine OKelly

Published: 18/01/2009

Although your company may insist that strategies take time to implement, many clients find themselves wondering just how long that time will be. Shouldn\'t there be a faster way to get branding done, with less costs involved? If you feel like your marketing company is taking more money than it is...

How to Work Most Efficiently with Your Marketing Firm

Author: Christine OKelly

Published: 18/01/2009

Once you have found a good marketing firm, your business is already on the road to an excellent marketing plan. But there are ways that you can help your marketing company work more efficiently. By having information gathered and initial planning completed, you will shorten the time it takes your...

How to Choose a Chicago Marketing Company

Author: Christine OKelly

Published: 18/01/2009

It is no surprise that Chicago is one of the most enterprising cities on the planet. Every day, new businesses and ideas are generated here that are then brought to fruition. And in order to help these new developments grow, a number of marketing firms have sprung up in the city. In Chicago,...

Why Local Businesses Need SEO More Than National Corporations

Author: scott gallagher

Published: 17/01/2009

There are challenges that small local businesses face that never plague a national or multinational corporation. One of the largest of these is generating sales leads. A national corporation can usually bring in plenty of leads through their large advertising campaigns or simply through brand...