Marketing
Branding (186)
Database Marketing (17)
Direct Mail (89)
Joint Ventures (31)
Lead Generation (358)
Market Research (73)
Public Relations (137)
Tools and Resources (80)

Directory > Marketing

Affiliate Marketing: What It Is and How to Get Started

Author: Jinger Jarrett Subscribe to users feed

Published: 31/12/2008

Affiliate marketing is a situation where a person signs up with a merchant to sell the merchant\'s products in exchange for a portion of the sale price. This sale is called a commission. Merchants may also offer pay per click, where the affiliate is paid for each click through, or pay per...

Using Billboards As A Part Of Your Business Marketing Plan

Author: Al Haneson Subscribe to users feed

Published: 30/12/2008

Outdoor advertising is a low budget and effective way of advertising your company\'s product. Among all available marketing and advertising channels, billboard advertising is the most widely accepted method, and has been proven to be the best sales strategy in the recent times. Nearly 5.6 billion...

Advantages and Disadvantages to a Few Advertising Mediums

Author: Art Gib Subscribe to users feed

Published: 29/12/2008

In our bustling consumer society, we are absolutely surrounded by advertising--some effective and helpful, others superfluous and obstructive. But what business owners want to know is what types of advertising can really tap into their market base without crossing into the realm of propaganda or...

Advantages and Disadvantages to a Few Advertising Mediums

Author: Art Gib Subscribe to users feed

Published: 29/12/2008

In our bustling consumer society, we are absolutely surrounded by advertising--some effective and helpful, others superfluous and obstructive. But what business owners want to know is what types of advertising can really tap into their market base without crossing into the realm of propaganda or...

Book Marketing: Make an Impact with Your Book Cover Design and Boost Your Book Sales

Author: Nickolove Lovemore Subscribe to users feed

Published: 29/12/2008

Your book cover design plays a vital role in the marketing of your book and has several functions. In addition to the basics such as giving the title, ISBN number and price of your book, with respect to your book\'s potential, buyers and or readers your book cover serves to: ~ Attract interest...

Book Marketing - 3 Ways to Drive Sales Using an Effective Book Cover Design

Author: Nickolove Lovemore Subscribe to users feed

Published: 29/12/2008

The cover of your book is a critical component of your book marketing strategy. It is the first impression people will have of your book and it may be the last. So it\'s essential that your book cover does more than convey your book\'s title. Your book cover is your silent spokesperson and...

Corporate Gifts Can Motivate Employee Goals

Author: Andrew Stratton Subscribe to users feed

Published: 29/12/2008

Great companies know that boosting employee motivation and morale is an ongoing task. Corporate gifts can be a great way of motivating the best sales people to achieve goals or to reward hardworking employees for doing well. Since you want to retain your quality workers, corporate gifts can be a...

When You Think You Have Something to Say, Give People a Chance to Hear It

Author: Donald Mitchell Subscribe to users feed

Published: 26/12/2008

In the future everybody will be famous for fifteen minutes. --Andy Warhol Are you ready for your fifteen minutes of fame? If you are like me, you probably aren\'t. Here\'s why: 1. You don\'t really believe that your chance to tell your story will be brief. 2. You want to communicate...

Recession Data On The Value of Marketing Through Economic Downturn

Author: Shannon Kavanaugh Subscribe to users feed

Published: 26/12/2008

We know the anxiety is rising for many of you as the economy falters. We know it is tempting to begin the slashing process of your expenses. And, we know that marketing is one of those areas that typical gets the brunt of those budget cuts. We understand...but you must resist! Sure, you...

Book Marketing: Use Public Speaking to Generate More Book Sales

Author: Nickolove Lovemore Subscribe to users feed

Published: 23/12/2008

Public speaking is one of the best strategies for book marketing . However, many authors are quite introverted and very shy about speaking in public. I recall the story of an author who was so nervous about public speaking that he had to sit behind a desk to give his presentation so the public...