An Amazon Bestseller Campaign needs to be planned and executed with military-like precision. Some campaigns can involve in excess of a hundred different Joint Venture partners. This can add significant impact, to your campaign but, the more Joint Venture partners you have the wider the scope for...
Choosing the right title for your book can make a huge difference when it comes to marketing and selling your book. It\'s far easier to sell a book with a great title - even a poorly written book - than it is to sell a great book with a poor title.
Generally, there are two elements to...
Fame! In the best of cases, a misunderstanding.
--Albert Camus
Like most first-time authors, I spent a lot of time promoting my first book. I did everything that anyone recommended . . . and what I had seen others do.
In the process, some of the ideas seemed far-fetched, but some of...
Lawyers, like all other business professionals, recognize the importance of having an online presence. Legal websites can be found just about anywhere on the Internet. Effective legal marketing will depend, in part, upon building a website - not just any legal website will do; you will need to...
The FHA or Federal Housing Administration has used the FHA Streamline as a primary tool to provide insured mortgages for families to purchase or refinance homes or properties.
The Streamline(K) is a simplified version of the 203(K) to address specifically to smaller needs of individuals in...
Most people wait until they\'re hired to order business cards.But as you\'ve probably figured out already, doing what MOST people do is NOT the way to get hired. (Especially if your strengths are in less measurable or verifiable areas such as persistence or interpersonal skills.) Yes, there are...
A film poster at Stockwell Tube station during the Jean Charles de Menezes inquest could have caused serious offence, ruled regulators.
The movie poster for Righteous Kill, featuring Al Pacino and Robert De Niro was displayed at the station where Mr de Menezes was shot dead in public after...
Marketing is all about promoting a product to the right audience, in the right way. There is absolutely no point spending marketing budget on the promotion of a product to people who are never going to buy that product, such as targeting children\'s toys at teenagers, prestigious cars at first...
You don\'t have to break your marketing budget with a custom-made trade booth display when a rented trade show display will do the trick. Tradeshow booth designs can benefit many companies that want to participate in a convention or trade show and are looking for an economical way to achieve it....
One of the most frequent requests I have heard throughout my career is \"May I have your card?\" Whether it\'s a sales call or business-to-business (B2B) networking, the practice of swapping business cards is the most common way to make an introduction. So why do so many merchant level...