Law Firm Marketing Tip: How Personal Injury Attorneys Can Optimize Their Websites For Results

Author: Stephen Fairley

Published: 19/09/2008

As a personal injury attorney, marketing your law firm's website is the most important part of your online business. Not only is it meant to provide prospects with information about you and your services, but it is also intended to turn them into clients. If your website is failing to...

Law Firm Marketing Tip: Why Every Personal Injury Attorney Should Blog

Author: Stephen Fairley

Published: 19/09/2008

If you are a personal injury lawyer who wants a free way to connect with your prospects and demonstrate your expertise while also improving your website's traffic, you need to create a blog. Some people think blogs are nothing but online diaries, but nothing could be further from the truth!...

Law Firm Marketing Tip: How to Make More Money Than Other Estate Planning Attorneys

Author: Stephen Fairley

Published: 19/09/2008

As an Estate Planning attorney, you are doomed to fail if you compete on price. Instead of trying to position yourself as the most affordable option, you need to focus your law firm marketing efforts on establishing credibility and building a professional reputation. Fighting with your...

Law Firm Marketing Tip: Why Personal Injury Attorneys Need to Market on the Internet

Author: Stephen Fairley

Published: 19/09/2008

With the astounding growth of the online world, it has become absolutely necessary for every personal injury attorney to have an internet marketing strategy. The basic idea behind law firm marketing on the internet is to be found wherever your prospects are looking. According to Pew Internet...

Law Firm Marketing 101

Author: Stephen Fairley

Published: 19/09/2008

Before you can effectively employ the strategies of law firm marketing, you will need to clearly understand precisely what "legal marketing" is. Many attorneys confuse "marketing" with "advertising"; in fact, the two terms are often used interchangeably. That is a mistake because they don't...

Law Firm Marketing Action Steps to Identify your Ideal Target Audience

Author: Stephen Fairley

Published: 19/09/2008

As a lawyer in small or solo law practice, you face many marketing challenges, no doubt. Over and over again, small firms say their biggest obstacle is finding their real target audience. By setting goals and following a few guidelines you will be able to overcome that obstacle and begin to see...

Law Firm Marketing: Who is Your Ideal Target Market?

Author: Stephen Fairley

Published: 19/09/2008

Law firm marketing can seem overwhelming at first glance. If, however, it is broken down into clear, manageable steps, it is actually quite simple. The starting point for most attorneys is to identify the people who make up their ideal target market (ITM). Here are three key points to keep...

Overview of the Ten Principles for Successful Law Firm Marketing

Author: Stephen Fairley

Published: 19/09/2008

Success can be measured in a variety of ways-- accumulation of wealth, recognition by one's peers, a lifestyle of luxury, etc. When it comes to defining the success of a law firm marketing strategy, it can best be summed up like this: "The ability to find and retain more and better clients". ...

Successful Law Firm Marketing Requires Knowing and Understanding Your Competition

Author: Stephen Fairley

Published: 18/09/2008

Despite your very best legal marketing efforts, your firm may fail to reach its potential if you forget one important principle: POSITIONING (Communicating Your Benefits). This principle deserves a prominent place in any law firm marketing plan. We are all familiar with the saying, "The lawyer...

How to Succeed in Law Firm Marketing by Overcoming Prospects' Objections

Author: Stephen Fairley

Published: 18/09/2008

As an attorney in a competitive practice area, if you are not fully prepared to meet prospects' objections to using your services, you stand to lose an enormous amount in terms of money, time, energy and new clients. Learning how to overcome your prospective clients' objections is critical to...