Direct Mail
Published: 16/09/2009
Leaflet delivery is a fantastic way to advertise, relatively cheaply, your services to a particular demographic.
The Direct Marketing Association (DMA) has researched leaflet delivery in the context of advertising businesses, and found that 72 percent of people have taken some action towards...
Author: Anonymous
Published: 25/08/2009
Whether you consider yourself an absolute expert in direct marketing or a complete and utter novice, there are some common mistakes that many direct marketers tend to make when it comes to their direct mail campaigns and mailing lists. Avoiding these types of errors can save you time and money...
Published: 20/08/2009
As with the other parts of creating the perfect direct mail flyer, you have to perform a bit of a balancing act. Too much customization can eat away at your time until you don't have any left, but too little customization can make your clients feel like they aren't important; a huge tactical...
Published: 19/08/2009
Whenever you send out your direct marketing next time, send a copy to people you know well, friends, relatives, networking groups, chamber members you work with, committee members, trade association members you know personally, but with a little twist. Send a copy to anyone who knows you well.
...
Published: 19/08/2009
There is no doubt that direct mail is one of the most effective ways to advertise your home wholesaling business. Direct mail is used by everyone from political candidates to carpet cleaning companies to reach the maximum amount of people for the least amount of money. There are pitfalls,...
Published: 18/08/2009
The internet has proved to be an extremely effective marketing tool - today millions of pounds are spent on advertising online, as well as investing in SEO and so you would think that direct marketing such as leaflet distribution would be a dying form: it isn't.
To some, leaflet distribution...
Published: 12/08/2009
Are your media and advertising budgets being squeezed? Are you facing an uphill battle because your shriveling budget has to work so much harder to produce even better results than you've been getting? If so, you need to read this article because there is a way to increase your advertising's...
Published: 27/07/2009
If you're involved in direct marketing your goal, undoubtedly, is to get as many people to respond to your offer as possible. Essentially, when you make an offer, you're telling people, "I'll do this for you if you do that for me."
Your offers aren't just price statements. They're the...
Published: 27/07/2009
The history of direct marketing can be traced back to the mid 15th century, shortly after Gutenberg invented movable type and the printing press. Then, within a very brief amount of time, the first trade catalogs appeared from printer/publishers.
Things didn't change much until 1867, when the...
Published: 18/07/2009
Flyer distribution might seem something of an old fashioned manner of communicating with prospective customers. But in reality, this method of getting a message to people is still a viable option. This article goes into what is entailed in organising flyer distribution, and what kind of...
