Public Relations
Published: 09/10/2009
When most interiors companies built their first website they used their print brochure as the basis of the site. The problem is how people use the internet is completely different to how they use a brochure. It means that these websites never perform well. Nowadays very few people set out to make...
Published: 25/09/2009
Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.
To have a successful TV interview, where you're able to focus on your message and be completely undistracted, it helps to understand the actions being performed...
Published: 22/09/2009
We hear a lot about buzz, but what is "buzz" exactly - and how does it start? First, a buzz is something that you create. It starts small, like ripples in a pond. It builds slowly. But when cultivated and capitalized on, the buzz eventually gets too loud to ignore. This is our goal when we work...
Published: 19/09/2009
It seems that public relations or PR has become a forgotten tool for real estate marketing. Many real estate agents do not realize that property PR programs could provide them more exposure compared to traditional advertising. PR initiatives are also significantly less costly. Needless to say,...
Published: 09/09/2009
As a professional PR, I've never liked the way movies portray public relations people.
Usually, they're characterized by Hollywood as slick talking flim-flam artists who promise the universe and deliver next to nothing.
And there's a reason why Hollywood zeroes in on that rendering of PR...
Published: 09/09/2009
In today's world, celebrity isn't just for celebrities anymore. We have celebrity political pundits, celebrity cooks, lawyers, financial experts, fitness gurus, even celebrity bail bondsmen! Professionals from a wide array of fields are now taking full advantage of this new media age - and the...
Published: 01/09/2009
Note: Dental and other health care professionals would be wise to seek out Public Relations opportunity as a tool to increase new patients. This strategy will reduce your advertising cost tremendously and increase your bottom line in your practice.
It is quite amazing how many business owners...
Published: 30/08/2009
Are you wondering why your local newspaper has always been quoting your competitor in numerous stories but has not even called you once?
Why is it that no matter how many media releases you roll out every year, you and your real estate firm do not get the needed media mileage? You must target...
Published: 28/08/2009
Five hundred press releases is the average daily number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community weeklies. Most local TV stations are in the 200 range and radio is around 100.
Per day.
...
Published: 28/08/2009
As I mentioned a few weeks ago, when you appear on television and are at the top of your game as a guest, it can completely change the dynamics of your business as well as your life! I've seen it happen many times with clients who know and love this medium!
1. Wear something that conveys...
