Documents tagged 'Relationship'
Published: 02/08/2008
Losing a sale can be disheartening, especially if you lose it for reasons you aren’t even aware of.
Traditional selling approaches tell us that sales are usually lost because of some element -- price, features, benefits -- having to do with our product or service.
So, when we sell,...
Published: 02/08/2008
For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you have a marketing plan?" or "What marketing activities do you engage in?" I get the full gamut of responses from the proverbial deer in...
Published: 02/08/2008
People do business with people that they know and trust. As a solo entrepreneur, your goals will be to make yourself known to your target market and then elevate the relationship to the trust level. This process of building relationships can take many forms. Take a few minutes to review...
Published: 02/08/2008
There is a rather famous true story called Acres of Diamonds.
It is about a successful farmer who risks everything searching the African continent for diamonds. Ultimately he dies sick and penniless, while the new owner of his farm uncovers on his property the largest single...
Published: 02/08/2008
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
When you first start your business, inform your local newspaper by using a press release that you are starting a...
Published: 02/08/2008
The Three Cs in building customer relationships are a key component of professional selling skills.
Indianapolis, IN (PRWeb) November 23, 2003 The deal is coming down to the wire. The buyer perceives the competitors solution as marginally superior, but the slight underdog still wins...
Published: 02/08/2008
Does your business run on a sales engine or a sales effort? A sales effort is something that has to be done every time you want to make a sale. But, a sales engine is something that, once put into place, can bring you sale after sale without added effort. Here are a couple of examples...
Published: 02/08/2008
Forums are great for learning, sharing of ideas, and generally masterminding with peers, but give some thought to the impact they can have on your lead generation efforts, as well as on your customer relationship management activities.
Joining an active forum can significantly...
Published: 02/08/2008
Thinking of your book as a business will help you produce more sales. How do you do that?
Think like a businessperson, not an author.
Once the final draft is written, you’re no longer an author. You’re an entrepreneur with a product to sell, and it’s critical that you start...
Published: 01/08/2008
Falling in love is wonderful, but it is really the easy part of any lesbian relationship. What takes work and commitment is keeping that relationship going even after the passion fades, which it most likely will over time. Most experts agree that passionate love has a life expectancy of 2 to 4...
