What are ezines and blogs? Ezines and blogs are just two of the many ways you can connect with your list and reel in new customers. An ezine is an electronic magazine. It is like a print magazine, but in digital format.

A blog is short for web log. Blogs are webpages that are commonly used as personal journals or personal communication that is more about the author of the blog. However, you can put articles and marketing communication on your blog. Both ezines and blogs are excellent marketing tools to use in your Internet business.

Question #2: Do you use your ezine and blog in different ways? Do you see an ezine as primarily for marketing and blog as a more chatty conversational way to connect between the audience? Is there are difference between the two?

Answer: That is how a lot of people view these two marketing tools. However, I view it differently. A blog is a great way to have a more casual conversation with your list, but I don\'t want to manage my blog to the point where I have to deal with comments. Dealing with comments on my blog takes time. This means that I am essentially paying to respond to these comments because I could use this time to do another task that earns me money.

My ezine and my newsletter is usually the same conversation that is on my blog. That way I can repurpose and reuse my content. I get more miles from my content this way. For example, if I send out an ezine email it usually goes on my blog. If I submit an article, it goes on my blog. I do that from a search engine marketing perspective.

So I use the ezine and blog in relatively the same manner. The only difference is that the ezine goes out through email while the blog goes out through RSS feeds. RSS feeds also let your blog subscribers know when new content has been added.

I know other people that do it differently. I do it this way because it\'s the lazy way of doing it, but it works. I like to reuse content as much as I can because it just makes sense. I recommend having both a blog and ezine to keep your relationship strong with your list. Plus, your content and brand will be in more locations on the Internet.