For content producers and marketers, the two Web video types that possess the greatest value are monetized video and promotional video.

The recent surge of consumer video hosting and sharing sites has caused Video SEO discussions to highlight promotional videos more often. However, with the popularity of monetizable content hosting platforms (such as those used by professional video content publishers), monetized video is also growing in visibility. It is worth examining each separately as numerous SEO decisions will vary depending upon which type of video you are trying to promote
It is important to note that these two forms of video often complement each other. Specifically, a number of services that use monetized videos also employ promotional videos as a method of stimulating interest in their product. A number of American TV networks, for example, provide free promotional show clips on sites like YouTube to drive traffic to their own advertising-driven sites which contain full-length episodes.

In both cases, the more traffic that flows to your content, the more value generated. In this sense, Video SEO is required for both monetized and promotional content. What differs, however, is the type of SEO that is required. In the case of monetized content, the video itself needs to be protected and stored solely on your own site. Being indexed by video search engines will guarantee that users searching for relevant phrases and keywords will be alerted of your content and site. In the case of promotional content, the aim is to seed it to as many places as possible and provide it in a form that is easily copied and transferred to additional services.

Promotional videos contain a message that is a promotion in itself. Examples that fall into this category include branding marketing, movie trailers, music videos and others. Promotional videos do not generate direct revenue on their own. Instead, they must be propagated across as many services and viewers as possible. Sometimes the expectations are rather nebulous. At other times there may be a more specific aim as would be the case for a promotional video distributed for free that contains a URL to be visited or call to action that will hopefully be triggered through the video\'s dissemination. The key observation here is that, except in cases where content message may be modified, you want to do all you can to get the video seen by as many people as possible.

For instance, an exceptionally viral video may be launched on a single sharing site but be copied onto additional video sharing sites. As long as the video is viewed on these services, your message has been imparted and, even if not directly responsible, you have been successful.

To get a promotional video to rank high in google natural search you must have the metatags on your web page match exactly the tags you use when uploading your video to a video site;such as yahoo video.Try to even get the file name the same as the keyword tags.The video should be 2-3 minutes,320x240 in size and be in a format the site allows;windows media player.

Once you have your video on your web page and all the tags are in place then you must upload it to several sites.You can upload one at a time to google,yahoo and youtube after you create an account. You can upload to TubeMogul and it sends it to all the sites at once.You also get stats on all activity your video created.

I have personally gotten 4 web videos ranked number one for my web keywords on google natural search.This is just an adjunct to the normal text keyword rankings;but for home listings this is a no brainer as people like to see and hear what their buying.