General pointers when it comes to tri-fold brochures

The general pointers that you need to keep in mind while compiling text for tri-fold brochures whether they are real estate brochures, travel brochures etc., is that you need to address your potential client directly. A phrase like \"we are at your service\" is an example of direct address. You should also make sure that you group your ideas and use sub headings and headings to define them. This will make it easier for the reader to find areas that interest them. Keep the language simple and avoid getting technical even if your brochure is meant for people from the same industry. Let us now examine the panels.

The front cover

The cover is obviously the very first thing that a prospective client or customer will see when they look at the brochure. The most important thing to keep in mind here is that you need to have high quality brochure printing with excellent visuals. This is the page that will capture the attention of the person. Along with this the cover will need to contain the name and logo of the company and the tag line, if there is one. This tag line should sum up the services or products. Avoid using much more text, as it will only end up looking cluttered.

The panel inside the front cover

This panel requires a lot of attention as it is the second panel that your reader will see after the cover. The ideal kind of text for this panel, especially if you are writing for direct mail brochures, should be regarding why the reader needs to pick you. A testimonial along with contact details could work for this panel. Being the most important panel, you should probably write it after you finish all the other content as it will give you an idea of what you want to put into this panel.

The inside panel

When writing for a tri-fold commercial brochure-printing job, you have the entire inside, 3 panels, to pack in the information that you want to. Here are a few tips to help you get started:
-Specify why the reader would be making the best choice by choosing your services. Use just a couple of sentences to do this.
-List out your services and products. Keep it simple. There is no need for lengthy descriptors.
-Give the reader a brief on your advantages over your competition. Use a couple of paragraphs for this. This is more important than a description of what you sell.
-Point the reader in the direction of your website or agent for further information.

The back

The back cover is best suited for contact information and contact information alone. You must keep in mind that if you advertise you business with brochures, the back panels is where no one looks. Therefore there is no point in putting any other information on it. People will look at the back panel if they want the contact details and this might not happen as soon as they read the brochure.