The Wallet Mailer is a really interesting new attention-getting direct mail tool available Excellent for small business use, it is the size of a man\'s folding wallet that has pockets for imprints and accepts inserts similar to credit cards, business cards and money just like a real wallet. When loaded with four sheets the size of a dollar bill, or a single 8.5 x 11 sheet with a coupon, mailing requires only a single first-class stamp. The Wallet Mailer is the size of a postcard when folded and ready to mail.



The wallet mailer lends itself to marketing pitches and direct mail ideas which involve concepts like saving money or a tag line like \"keep more of your green, just come in and be seen.\" It is a little bit more interesting for the recipient to open than another number 9 envelope. It could also serve as a hand-out item at trade shows, conventions.





You can directly send the wallet-mailer with five or ten business cards to the existing, satisfied, customers. They, in turn, can be asked to pass on the business cards recommending the small business to their business contacts. You can also give a discount coupon for each new customer referred.



Other direct mail ideas might involve giveaways and contests. Bring the wallet \'back\' to a salesman in return for a \'reward\' which is a chance to buy a product at a better than normal discount. There could be a contest which involved matching a 7-12 digit number and each Mailer could have a unique number appearing as the driver€™s license number printed on the inside.



One thing that we can do is we can give a real leather wallet to the first thirty people so that they may return a wallet mailer to the bank that sent it out. In addition, the first ten people who also opened an account can receive a savings bond to go in their leather wallet.



Another possibility would be to load the Wallet Mailers up with coupons and offers from several different businesses, then drop them in venues where real wallets might be lost. People who find them would then be invited to visit one of the sponsoring companies. For example, a property management company that owned both a shopping mall and several outlying businesses could purchase Wallet Mailers for both - the Mall would drop Wallet Mailers containing coupons from the outside stores, and the outside stores could drop mailers loaded with coupons for stores in the Mall.