A theory projected by Abraham Maslow which links the comprehensive arrangement of the consecutive extension of wants. He proposed that desires develop in an individual in a chronological order from lower to higher desires, ranging from physiological requirements to safety requirements to belongingness and love requirements. Then esteem wants and self-actualization follow. Higher order requirements appear as lower order ones are more or less fulfilled.



When we understand that markets, as a whole, with common human emotional tendencies, act like individuals whom that market represents, we can examine markets and trends in the same way we would examine an individual. The most appealing aspect of Maslow\'s theory of needs is that it can be applied by proxy to an entire market.





It is most uncomplicated to trace how these requirements play themselves out in a small number of technologies with high obstacles such as primary advances in communications. These requirements convey themselves in aggregate across all persons within the market. When there is some sort of official body expressing the will of the people, these requirements can be quantified and addressed on a most-needed foundation. In an elected government, an individual\'s wants and desires can be articulated openly, or by proxy in a democracy by electing somebody who almost reflects their views.



Because the need for survival is the basic need in Maslow\'s hierarchy and a military is usually the only branch of society entrusted with the authority to physically enforce this survival, the military often receives a noteworthy portion of taxed proceeds. Similarly, in communities where fire defense is a frequently shared necessity, those programs are more decidedly funded.



According to Maslow\'s Hierarchy of Needs, safety needs - like a person\'s \"fight or flight\" response - immediately follow biological needs. From a marketing perspective, this suggests that commercials for coats and jackets will be most effective when it is very cold. The timing of the marketing effort has to address the right stage of the target market to be effective. The next phase of Maslow\'s Hierarchy, relationships, is a lot like brand recognition.



A person is more likely to purchase a jacket from a company that they\'ve had superior experiences from and as long as you\'re doing an ad for a reputed company then that part of the job is completed for you. If not, this is where the marketing player comes into play. The job of a good marketing group is to promote sales to new clientele and make new sales from existing clients. Starting off in a fresh company, this is where the artist desires to communicate the marketing team\'s ideas visually in order to please this third need.



The artist can speak to the buyer and build a sense of belonging between the buyer and the product. This will be done by the creation of good and efficient visuals. The first two wants in the hierarchy are universal. The physical necessities and the need to be safe are common for all people. When dealing with the next want, the artist needs to be more creative. Only the buyer can decide what to love. The marketer must make him feel connected to the company, service or product when the marketing machine is put into motion.