First impression is the best impression.



1. Avoid amateur looks.

Does your web site designed to impress your visitors, with a neat professional look, with no broken links, no errors, no grammatical and spelling mistakes and with a well organized style. Remember Broken links can affect your search engine ranking badly.





2. Use Direct responds Formula.



What does it mean? In simple terms... promote a single product per page. Avoid multiple product promotion links and ads and concentrate on highlighting the benefits of the product. Project the benefits and make your offer irresistible to neglect. Make it clear that how your buyers can have a distinctive advantage and profit more than their competitors...And how the product can help them solve a problem and

definitely benefit from it.



Cross check your web site design to find out the following technical factors that determine your online business profitability.



3. Does your web site design takes more time to load? A web site should load within 4 to 10 seconds. Within 4 seconds, visitors should be able to see your headline and your introduction, and that should be powerful enough to grab their attention. In the following few seconds, you should be able to create interest in their minds and make them to continue reading. Otherwise you will lose them.



4. Is your web site well planed to have high accessibility.

Your web site design should make your visitors at ease to navigate within the site. And should easily convey what you do, and what benefits that they are going to get.



5. In every way your web site design should project your professional image to gain customer creditability. So avoid multiple color texts, links of advertising,banners, . . . .



6. Avoid using non familiar fonts and multiple fonts. Try to use familiar fonts like Times NewRoman, , Verdana,Georgia, Courier new, Arial, Lucida console, . . which are commonly available in any form of operating systems. If a font is not available in your visitors operating system, then everything will be shown as default font, which will have an undesired effect on your website design when displays on that computer.



7. Always write alt text to images.

Search engine spiders cannot read text written on the graphic images. So always write alternative text,describing what you are showing on that image, to the search engine spiders. Do not forget to add the term \'image\' or \'graphic\' to your alt tag to avoid search engines

mistaking your alt tag as keyword spamming.



8. Increase readability By using black fonts with a white or near white light color back grounds. Always make sure that your visitor can read the text on your site without difficulty. Remember,

the soul purpose of your site is to make profitable business with your visitors, and you can do it only by making them read what you have to offer. Also, see to it that your web site design holds good, when your visitors increase their font size.



9. Do not use fancy graphics. Restrict the number of graphics, remember many of the web browsers load 4 web graphics at a time.



10. Design your web pages for all resolutions. Test your web site design in popular browsers like Internet Explorer,Netscape, Firefox, Opera,...



11. Restrict the use of scripts. The search engine spiders do not recognize java scripts. And so, may turn away from your website design which have more scripts. Or keep your scripts on separate pages; avoid placing them on your content pages.



12. Restrict the usage of flash demonstrations...Most of the times flash can turn off your potential customers. Also, restrict the usage of slow loading videos and audios which are very common now a days.



Always...always make sure that your customer profits more...yes, more than you. Imagine yourself as your customer and make sure that the product sincerely satisfies yourself. In a one to one- you and your buyer- win win business deal, make sure your buyer profits more than you the seller!