Everyone has different goals for their online business. Some want to build a road to $500 a day. Some $1000 day. Unfortunately, with the wrong information, its very easy to build the way to -$26 a day or -$73 a day.



If you want to build your money path, youre gonna need to build a list.





And youve probably heard this before, but the money is in the list. No list and youre on your way to no money ever bottom less pit land.



So what exactly is this list business? A list is your contact list, a list of e-mails that youre collecting for your business. If you dont have a contact list, youre gonna be in trouble!



Here are reasons why you need a contact list



80% of business is made with the same 20% of people; you need to retain customers to take advantage of this. If youre only having one time sales, youre missing out on a HUGE amount of future sales. Missing this is borderline catastrophic! Introducing products over and over again to the same people is what drives profit.



Its a lot easier to market to a customer whos bought something from you than a new prospect. It takes time to build relationships with new prospects, and theyre not as easy to sell to. A customer who has bought from you before and is happy with their purchase is more likely to buy from you again.



There are certain things you have to remember when building your contact list.



1. You have to grow a list. If you cant get e-mails, youre not gonna be able to run your business.



2. Your list has to be responsive. It doesnt matter if you have a list of 10,000 if no one is listening to you!



A lot of beginning affiliate marketers and home based business owners often make the same mistake over and over. They send out their advertisements all over the internet, and they get caught up in marketing the affiliate program, instead of marketing themselves!



One thing you should know



SIMPLE TRUTH 1:



The affiliate and program managers dont care whether you make a profit or not from your sales. They profit no matter what! Theyre only concerned with people with large lists, and these people get the special offers from the affiliate and program managers!



So wouldnt you want to have a large list, so you can start profiting and have the offers lined up for you?



This brings us to simple truth 2



SIMPLE TRUTH 2:



Your contact list should be built around you, and not the programs you market. The moment you create your own list, youve decided to take the control for yourself.



To your success!



Lee