Most men are prepared to spend five or ten minutes a day dealing with their facial hair. Once it starts getting more involved than that, a large percentage of men simply lose interest and opt for the natural look.

However, in our style-conscious society, there are still many men who would like to lose the hair on some parts of their bodies. One good example is the ample chest or back hair some men are blessed with. A significant number of men want to be rid of this unwanted hair to give them a softer, less untamed look.

For women the situation is considerably more straightforward. Facial hair is never seen in the images that dominate western media and set the fashion trends. And the same goes for most body hair. A woman with visible facial, underarm, leg or bikini line hair is venturing into the realm of bad taste.

That is why almost every adult in our society spends at least some time dealing with the problem of unwanted facial and body hair. None of us likes the hassle of shaving, plucking, waxing or resorting to more exotic hair removal techniques, but virtually all of us spend some time doing these things.

Many women still use old fashioned shaving for certain types of body hair. This can be time consuming, quite temporary, and usually fairly uncomfortable. Most importantly, shaving is not appropriate for some parts of the body - facial hair, for example - so other techniques are required to deal with those issues.

The most recently developed and most effective method of dealing with unwanted facial and body hair is laser hair removal. This technique uses a special laser device to apply heat to hair follicles located below the skin\'s surface. When the follicle is subjected to heat it is permanently damaged rendering it unable to generate new hair growth.

What this means is that laser hair removal is a permanent hair removal solution. It also happens to be less painful, and much faster than alternatives like electrolysis. And because it is faster it is also much less expensive.

The prospect of treating hair follicles so hair no longer grows from them must seem like a miracle to many people who have been struggling with unwanted hair growth for years. No doubt that is why laser hair removal has become the most popular method for permanently eliminating unwanted hair growth.

In cities across North America such as New York, Los Angeles, and Chicago laser hair removal has become extremely popular. The competition has resulted in new modifications of the technology, increased safety and comfort precautions and more precise control over the application of the technique.