Smart online marketers know that asking the right questions is the most important aspect of establishing your expertise in a successful niche. Let us say your area is \"how to avoid legal proceeding on your home.\"

The tendency is to jump ahead of your prospects and give them information on loan consolidation or credit protection. Those are the major problems, but not the only one. If you are not sure what kind of questions people facing foreclosure ask, get into forums on that topic and pay attention to what solutions they need.

Talk to anyone you know who is facing this problem. Then ask yourself these basics (regardless of the niche topic):

. Are the immediate concerns personal or financial?
. Are emotional issues involved?
. What is going to happen next?
. What are imaginative, non-traditional ways to reach the problem?
. What type of product or service help does a person want in this situation?

Notice how these \"personal impact\" questions take your thinking processes beyond the usual information \"how to\" ideas. That is because each of these questions represents a potential information product, video \"how to\" and affiliate product that takes a different twist than the generic options.

You can also go for the different passage. What happens when the buyer follows the advice is shown by information products. Some viewers will read your sales letter and dismiss it saying, \"So what if I do not follow that advice?\"

Show them what happens by preparing an information product that explains the worst-case scenario or the less than ideal situation. Then in the end show them by spinning your sales letter in a positive way that they can avoid this discomforting situation.

Other questions that you can use as idea starters for product development are:

. At what point is the buyer likely to get stuck or frustrated implementing the system?
. You need to know what ability should be improved to move to higher level of profits by using this knowledge?
. In this system what are the largest obstacles to success for a new entry?
. How do you want the customers to feel after using (implementing, reading) this product?

Incorporate those qualities into your product which you want your buyers to say in recommending your product? If you want them to say, it is simple, concise, sophisticated or worthwhile then make sure you build those features into the product and highlight them in your sales copy.