Multilevel marketing can also be termed as network marketing. It is a marketing structure that some companies use as a part of the overall marketing strategy. The structure consists of group of distributors in the down line and a multiple levels of hierarchy above the distributors. The organization of an independent distributor is made either by recruiting an independent distributor down line to him or by preparing a good customer base.

Multilevel marketing (mlm) promotion can be done by off line or online mlm promotion campaign. In off line campaign One to one approach is followed to follow up a particular lead. If one fails to educate a particular lead about the mlm program, then the hard work is not rewarded, but one to many approach is followed in online campaign. So the interested people are found out through internet and the leads are educated through internet. Thus online promotion process allows getting more number of leads in short time.

In the old method of network marketing people used to make list of the friends, relatives and School teachers to whom they can approach but this led to ill outcomes like anger, grief and also lost friends. In the new online method of mlm the interested leads are approached through internet by emailing those leads that have shown their interest and if the friends and relatives are interested then they can also join, but no one should force them to do so.

The term sharing was used in the old practice of mlm as no selling techniques were taught and thus the people were fearful of face to face selling but in the new online mlm selling is not a problem because people use text. For online mlm one should have a content website where all the information about the business should be available so that the site visitors can see them and thus appreciate.

Thus, content website will allow the site visitors to bookmark and they will also subscribe the newsletter. Hence, the search engines would increase the ranking of the website, thus increasing the number of visitors. Accordingly, people will show interest in the Network Marketing and some will join surely. Sometimes it is seen that network marketing companies get into serious trouble like financial problems or management problems if the things are not well planned.

The best way to plan is to form a cooperative group that consists of the down line members and then add the advertising package together. So the down line people will pay for the block of advertising and in that way they will be receiving lots of leads and thus the down line gets built easily. Company like Usana that sell nutrition products through multilevel marketing has proved that if things are well planned then success is obvious.

Thus the old mlm methods are replaced by the new online method as the main aim of Network Marketing is to make money ad that works better online rather than off line. Selling products using text or doing successful business through internet is not a big issue. Proper planning and total utilization of resources is the key to success.