The use of paper cutting dies in printing allow for printers and graphic designers to incorporate a number of different designs into the creation of customized print work for brochures and marketing collateral materials. Paper cutting dies allow printing presses to cut intricate details into the stock of a printed piece of work that can then be folded and crafted into a pocket folder or brochure.

The need for differentiation amongst businesses demands that there is something unique or special in the design and execution of marketing materials that are sent out to the public and private customers of a business. In extraordinarily competitive businesses the need to stand and be different translates to doing things are memorable in the eyes of the consumer and leaving an impression that is unmistakable and long lasting.

Marketing specialists have known for years that top of mind impressions are important to any business that wants to excel and take the lead. Top of mind indicates that when a person thinks about a specific product of service that the first think that comes to their minds is the business that can deliver exactly what they want. For example, if a person is looking for a tissue the top of mind brand is Kleenex.

Branding and marketing take years to instill in the minds of the masses, so it is important to find one branding vehicle and stick with it. While McDonalds comes out with a new slogan every three or four years, the corporate image remains constant and once everyone has the latest jingle in their minds the company comes out with a new jingle to keep the attention of their audience. What is impressive is that the core image and brand of the corporation has not changed over the years. Even through times have changed, just the mention of McDonalds still conjures up images of a big shoed clown and those unmistakable golden arches that have everyone thinking about hamburgers when it comes time to eat.

Branding an image and crafting a corporate style takes imagination and resourcefulness, so when it comes time to create collateral materials that support the brand the marketing has to be readily recognizable and easy to identify from the competition. The Coca Cola brand is an example of easily recognized design as the company has trademarked the unmistakable shape of the bottle that is associated with the brand image. When designing the corporate marketing materials that are used exclusively by the suppliers and bottling companies of the soft drink provider the branded images are an important part of the businesses corporate materials. By working hand in hand with designers and printers the images associated with branding can become iconic household names.