Chicago is a competitive market for any business. Creating your own Chicago market focused videos can give you a competitive edge over your competition.

There are 7 instant benefits your brand, product or company should consider using video as a marketing tool.

1. Image Management
The way your business looks on-screen is entirely under your control when you use promotional video production. That control is a rare opportunity. Your brand, product or companies image across the entire marketplace is typically never entirely under your control. However, especially in a competitive place like Chicago, when you use promotional video production, the outcome is entirely yours to decide.

2. Convenience
Video does not interrupt a prospect or their attention, like a phone call. Video is viewed on the demand of the prospect or customer. They choose when and how they want it. Prospects who use video to evaluate purchase options appreciate being in control of how they do it, and will appreciate you as a result.

3. Faster Buying Decision
Sales video production makes for a faster sales cycle. Major business schools agree that video speeds up buying decisions. Video production delivers what prospects need to know, even if the video results in questions. Those questions will be explicit and to the point, speeding up the sales process.

4. Reduced Sales Overhead
Travel to an out-of-town prospects place of business can drive up costs beyond the benefit of doing the business, even if you land it! Video production allows you to keep sales costs in line without missing opportunities.

5. Novelty
Market studies on sales video production show that nearly everyone given a DVD will view it at one point or another, even if only out of curiosity. A DVD is invaluable marketing and can make that curiosity work for you!

6. Standardization
Doing web video production the right way ensures that consistent, correct information is presented to prospects at all times. Managing a library of web video production titles allows you to address many different groups of prospects, but always with consistency.

7. Retention
People today are used to receiving visual information. Text can be skimmed. A phone call can be a distraction. However, video shows. Video captures attention and holds it better than any other medium, especially as most people receive information via television or the internet.

Whether web promoted or television delivered, this is one of the best ways to market effectively. Your Chicago based company will gain an edge quickly with a Chicago market focused video production.

When choosing a production company to produce your video, you should consider using a Chicago video production company to do the work, as there is tremendous talent in Chicago and it will keep your costs down. Every professional Chicago based production company has access to the same technology, so the main things you should concern yourself with are the Chicago video production companies experience, video samples, rates and your comfort level in working with them.