If you are in the business of selling your marketing services offline or online, then utilizing internet marketing should be a major weapon in your sales tool arsenal. This is particularly true for those of you who want to sell your services to offline, local businesses who may have little or no presence online at all. This is a market that is, for the foreseeable future, evergreen. There will always be local business owners looking to take advantage of the opportunities they correctly perceive to be available online, and you're just the person to show them how to do it!
There are many ways to make money from this niche, as you might imagine. A new business going online will need many things, some of which may include domain names, a website, blog, hosting, salespages, opt-in forms, autoresponder accounts, copywriting services, SEO services, pay per click campaign setup and management, keyword research, consulting, graphics, videos, audios, database setup and management, webmaster services, and so much more. Most businesses are unable to parse most of these tasks out in house, and will gladly pay an expert to set them up and get them in the game.
Much of the above can make you money either directly by you providing the service to them for a fee, or indirectly by having them purchase through your affiliate links products such as web hosting ( unless you are reselling hosting yourself!) autoresponders, and domain names.
Other items that you either don't have the direct expertise to do (or just don't want to!) you can farm out to an outsourcer. Just make sure you paying them less than you're getting for that particular service, and that they can deliver quality work on time. Never forget the work they do is representing you -- the client doesn't care who does it, but they will care if it is shoddy.
Make sure not to overbook yourself in the name of trying to keep more of the profit for yourself. That will backfire on you in the end, and you'll end up with an unhappy (and gone) client. Only do what you do well, and don't overbook!
Make sure that your client understands times frames as they apply to internet marketing. If your client wants to rank organically in the search engines for the keyword "diet plan", gently inform them that this particular keyword has some 142 million competing pages, and that it could take some time to get a high ranking for this keyword. (Like sometime in the 22nd century!)
Negotiate reasonable delivery times for other items, such as websites, blogs, copywriting and other physical elements, and make sure you deliver.
Making a viable business out of using your marketing services to set up other businesses online is an easy way to make a tidy sum from the many thousands of people who want to take a stab at getting their business online as well. They need you. You just need to find them!