Whatzit that Yelp does? Finds, reviews and talks about what's so great and not so great in our world. Yelp believes it is the ultimate city guide that taps into the community's voice and reveals honest and current insights on local businesses and services on everything. Yelpers are passionate and opinionated influencers who share their experiences with local businesses and services.

User-generated content has gained much popularity in the Web 2.0 world. We’ve begun to trust our friends and peers in finding restaurants, consumer electronics, shopping malls, dentists, or anything at all. People share their real experiences in reviews, blogs. Word-of –mouth marketing has been blended with recommendations and reviews from professionals and users in the review sites to give browsers all the information they need in one go.

Real reviews by real people is fostering a vibrant community of locals who willingly guide other users like them in making their choosing/buying decisions. This is of great help to visitors from other places and travelers. It makes even an unfamiliar place, seem familiar.

But Yelp is just one of the review sites. So that would mean, if you don’t find a listing in Yelp, you got to check other sources. Now, how about a site that has it all and especially just in each particular niche. There’s one for restaurants– BooRah. BooRah’s a vertical search engine that gathers restaurant information for all the major metros in the United States. Boorah database has info that includes 1,000,000 Restaurant Reviews, 225,000 Restaurants, 45,000 Restaurant Menus, 30,000 Restaurant Pictures, 6,000 Discount coupons for various restaurants, 4,000 Restaurants with Online Reservation capability and more.

The system in the restaurant guide uses patent-pending Natural Language Processing technology to generate quantitative scores for domain specific attributes from plain English text, automatic summaries from most relevant user sentiments and enables a highly customizable search based on personal preferences.  It automatically summarizes a collection of online reviews from bloggers, professional critics and consumers, and allows consumers to search based on their personal preferences. By capturing the community vibe and social essence of existing online groups, and comparing the results to an individual's search criteria, BooRah delivers unsurpassed relevance with the broadest community reach.

Yelp not just caters to web browsers, but also the Mobile users with advanced applications like Yelp Mobile to find things on-the-go. Yelp’s mobile search service piles up nearly 150 reviews on the users mobile browser. On the other hand, BooRah sends reviews in an easy to read cell phone text message format after doing all the word crunching. Because user reviews are one the best ways to judge a restaurant, as “wisdom of crowd” matters and technology makes you get these reviews on-the-go.