With increasing competition in the world market, organizations are in strong need of better strategies, innovative practices and exhaustive knowledge of market trends. This is the primary force driving software vendors to opt for offshore software product development, which can help in directing resources towards the company’s core activities.

Most Independent Software Vendors (ISVs) primarily focus on reducing the product development and testing lifecycles, in order to reduce time to market. The offshore partner chosen by the vendor should therefore understand that a close collaboration with the product engineering team is imperative to enhance product features, packaging and distribution. These are the indispensable ingredients for a successful offshore software product development project.