You may know exactly how much of a comic genius Richard Pryor was, however few people are aware of what a marketing

genius he was too. Here’s why:

Like many people, you probably remember watching Richard

Pryor on television and in the movies. Pryor was

over-the-top, bold, and outrageous, and he had the cojones

to say whatever was on his mind. Often times, all he was

doing was simply entering the conversation his audience was

already having inside their own minds, saying out loud, the

thoughts they were already thinking about, but were afraid

to mention or discuss on their own.

America’s top copywriter and direct-marketing

consultant Craig Garber (www.kingofcopy.com) says

"Most business owners could learn a lot about

selling from Richard Pryor. Whether you know it or not, he

was a pure genius when it came to marketing, and this is

why he was so successful." Garber, who consistently

prods and encourages business-owners to use unconventional

"maverick marketing" methods, says here are just 5 of the

many things Pryor cleverly did, that you should be using as well:

1. He was controversial. Most advertising is nothing

more than a "big business card," and

let’s face it, do you really think telling your

prospects your name, phone number, and how long you’

ve been in business, sets you apart from your competition,

or gives them enough of a reason to lie awake in bed at

night, thinking you might be the solution to their problems?

You don’t need to look any further than the results

of your marketing, to get the answer to this one.

Don’t bet the farm on conventional wisdom -- going

against the grain is your ticket to success in marketing,

and in life.

2. Pryor consistently talked about personal events going

on in his life. And since by nature, people are curious

and voyeuristic -- that’s why Reality TV is so

popular -- your prospects would be thrilled to hear

what’s going on "behind the closed

doors" of your life, especially if you can make it

exciting and fun for them.

3. Along these same lines, Pryor certainly wasn’t

afraid to expose and make fun of his own weaknesses. And

as a marketer, one of the smartest things you can do is

bring up any objections to, or weaknesses in your own

product or service ahead of time, and deal with these things

up-front. Think about it, if you’ve already handled

your prospect’s concerns, not only are you

eliminating critical selling obstacles, but you’re

also building trust by letting them know you’re only

human, just like they are.

4. Pryor was funny and entertaining! Thoreau once said

"Most men lead lives of quiet

desperation," and this applies to your prospects

as well. They’re overwhelmed with too many things to

do and not enough time to do them in, and if you can

regularly be the bright ray of sunshine in their lives,

they’ll LOVE hearing from you and they’ll show

you their appreciation by buying more, and by buying more

often.

5. Most important of all, Pryor was REAL. And in

today’s day-and-age, when your prospects are getting

hit six-ways-till Sunday with all sorts of hype and

sensationalized B.S. -- coming along with a dose of reality

and a no-nonsense style, makes YOU a refreshing slice of

life your clients will gobble up, again and again.

Listen, insanity is doing the same thing over-and-over again

and expecting different results. And when it comes to

selling, truer words were never spoken. So if you want to

keep getting the same awful results from your marketing,

then keep doing the same things you’re doing. But if

you want to uncover how to simply explode your sales, in

addition to discovering much much more about how to use

compelling and eye-opening sales copy and marketing savvy to

consistently get your prospects to buy, then you want to

consider using the same methods Pryor used, to get the same

kind of outstanding results.