There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.
Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize is that those stories are often the result of a press release. There is a bit of skill...
Having a business that portrays a professional image has always been important, but the ability to trade in a global marketplace makes this all the more important. Gone are the days when you could depend on the fact that your customers will be stopping into your shop to discover how charming and professional you are. In those crucial moments before a buying decision, those who don't know you...
Let's start with the basics...what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product - in other words, its lasting impression.
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free satellite radio, and block ads with...
Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product - but, if you don't know who needs your product and why they need it - you'll be about as effective as a death row pardon at two minutes past midnight.
So, how do you gain a better knowledge of your customer?
Keep a pulse on...
Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive - make the right choices, and you may just find yourself being crowned King of the Jungle.
It truly is a jungle out there - and it can be difficult to raise your voice above all the noise around you. If you don't have size...
This week I received a press release to inform me that the company sending the release had changed email service providers. Are you kidding me? Is this really news?
Did you hear that? It was the sound of that release hitting my circular file. No doubt it will suffer a similar fate at many, if not all of its other intended destinations.
It is frustrating to think that there are actually...
My first childhood crush was on the cartoon Speed Racer.
When that theme song would start to play, time stood still. After each episode aired, I would sit for hours in my bedroom, perched on top of my toy box (my own little Mach 5), and reenact the episode, with me playing the role of Trixie. Ah, those were the days.
Imagine my surprise when I saw the trailer for the new Speed Racer...
Let me start by saying (in my best Jack Nicholson-esque voice) that if you can't "handle the truth," you may well be offended by this article. Consider it a disclaimer. Feel free to disagree...your mileage may vary.
Still here? Good. Let's get to it then, shall we?
Yes, I am a Fontaholic
They say that admission is the first step.
I doubt that there are many computer users who have...
My very first job was working for the department store chain J.C. Penney(R). I worked for them for several years, during the summers, and on my breaks from college. While most of my classmates were flipping burgers or slaving over deep fryers, I was honing my early sales skills, and thoroughly enjoying a shopping mall setting - my own little "retail nirvana."
Most of my breaks found me...
Spring has finally sprung here in Northeastern Indiana. The sun is shining, a warm breeze is blowing, and my backyard has been overtaken by...dandelions. I would swear that they appeared overnight. I got up one morning to take my dogs out, and there they were.
So there I am, gazing out upon this sea of golden weeds when all of a sudden it hit me. Yes, I need a good weed and feed treatment,...
