A report published in late August by media industry analysis Screen Digest forecasts digital out-of-home revenue will quadruple in Western Europe over the next five years and by 2012 will account for 10 percent of all out-of-home revenue.
The report \"Digital Signage in Europe: opportunities for digital out-of-home advertising,\" points out that net revenue generated from digital out-of-home...
A couple of weeks ago the Pew Research Center for the People & the Press released the results of a major survey about how people in this country consume news.
While the focus of the study was on the news media, I believe the research reveals some important demographic currents that digital signage marketers would do well to recognize and understand. The survey revealed four types on news...
If you've been reading my blog postings for some time now, you now how excited I am about the potential of hybrid, interactive digital signage.
For those who haven't ever before read my blog, let me summarize. Combining the ability of traditional digital signs to playback segment after segment of linear content (in other words, Item No. 1, Item No. 2, Item No. 3, etc.) with the interactivity...
Any manager knows there are costs associated with buying a piece of equipment that go well beyond the initial purchase price. Regular maintenance, parts, additional operating expenses are some that come to mind.
In the digital signage realm, there are some additional expenses smart managers should keep in mind as they add or expand a system. Fortunately, since the technology behind digital...
Here's an interesting concept: Base in-store promotions on what shoppers actually want, not what some marketer thinks they want. That's the bottom line on findings from the recent consumer intentions and intended actions survey from Worthington, OH, -based BIGresearch.
Survey findings, released in May at the Promotion Marketing Association's first annual Shopper Marketing Summit in...
Perhaps you have a friend like mine. It seems no matter what we do, whenever I'm over at his house, the TV is on. No one may be watching, but the set alternates between some talking head delivering the news and commercial blaring out their sales pitch.
When I question him about why the set is on, he never has a very definitive answer, just some nebulous comment about background noise....
So, you've decided your business or institution will be well served by adding a new digital signage network. Now what?
Where to turn and what to do can be confusing, especially if you're responsible for your organization's communications or IT department, but don't really know anything about a digital sign. While there are many good companies in business to help you achieve your goals, you...
Whether it's suspended from the ceiling of a retail store, positioned near a gate in an airport terminal, or stationed in a hotel lobby, a digital sign has one basic function: to communicate.
Clearly, the types of communication -informational, promotional or advertising-related- are unique and different. What's the same is the expectation of the person responsible for the digital sign that...
A new iSuppli report finds two significant obstacles remain before digital signage advertising can takes its place among other bona fide media buys by advertisers and ad agencies: a lack of variable audience measurement techniques, and a quandary on the part of ad agencies about how to get paid for placing digital signage ads.
The report, "Digital Signage Ecosystem Report," by Sanju Khatri,...
Research firm iSuppli boldly proclaimed last month that 2008 will be known as the year flexible active matrix displays coalesced into a global market.
According to the El Segundo, CA, -based market research group, market for flexible displays worldwide will climb from $80 million last year to $2.8 billion by 2013 -a whopping 35-times increase.
Applications for the flexible displays will...
