Every successful entrepreneur has at one time or another spent time setting goals. Goal-setting is one of the most valuable activities anyone can do. People without goals don't know where they are going and they don't know how close or how far away they are from their desired destination. Would you attempt to drive from New York to California without a map? Not likely, unless you don't mind...
One of the biggest mistakes a new business owner can make is trying to be all things to all people. Time and time again, those businesses which focus on a select group of consumers and learn how to meet and exceed the needs of that segment of buyers grow their businesses far more quickly and easily than those businesses which take a shot-gun approach.
Identifying a niche to market to is...
One of the biggest mistakes any new business can make is not completely evaluating all aspects of a marketing campaign.
Let's say you are an online publisher and you have just written a book on flowers. You have contributions from some of the best florists and landscaping experts in the world, a catchy headline, killer advertising copy, and an offer that has been screened through focus...
If you own your own small business, you know about deducting your business expenses. To be deductible, the Internal Revenue Service says an expense needs to be both ordinary and necessary. An ordinary expense is one that is common and accepted in your trade or business. A necessary expense is one that is helpful or appropriate for your trade or business. An expense does not have to be...
Deciding what kind of business entity makes the most sense for you depends on the type of business, various tax and liability issues, and the wishes and plans of the owners. The main choices to consider are the sole proprietorship, a general or limited partnership, a limited liability company (LLC), or a corporation (inc.).
A corporation is a legal entity formed and regulated under state...
As a website owner, you have probably already figured out that getting people to actually visit your website is the single hardest task there is. Creating the product, builidng the website, submitting the site to search engines -- these tasks all pale in comparison to the daunting task of getting people to find YOU in the midst of everything else. How do you get them to find you?
Let's...
