Paid search is a numbers game - simple environment where just a little creativity and attention to the marketing principles can have a huge effect. Search engine marketing campaign execution is well covered on the internet; however the after-party to the SEO marketing is just as much a part of the campaign as the event itself.
Putting an ROI to paper is the most exciting part of the...
Everything is waking up in spring ... from the green shoots appearing on trees, to the birds and the bees. In Singapore, you have to add the building of horsepower and the sweet scream of a high-revving engine to that list of spring excitement!
The Formula One race is on in Singapore in spring, and there will be thousands flocking to Singapore for the night race. Long-time leader Raikonnen,...
Seventy percent of person-to-person interaction in real life may be non-verbal ... but the same can't be said about the web! While website design, graphical setup and the visual creative are definitely important parts of creating a successful website, the words that your site contains are at least equally important.
Many of us are familiar with thinking about what keywords we use to find...
Internet marketing changes just as rapidly as the world of fashion. The vagaries of pink being the new black one day, to black being the new black the next month are well understood.
For people in the search engine optimization, viral marketing or internet consulting business, there is a definite parallel. Marketers must be ever alert, and ever aware of trends and ideas in their industry...
Sure, Bangkok doesn't have the mist ... the gypsies, the quiet nights and the howling wolves that spring to mind when you think of Halloween holidays. But the holiday really has evolved so much over the past decades. We think less of the gateway between the netherworld and ours being opened, and more about trick or treating, crazy decorations and drinking Bloody Marys rather than beer!...
It is the cycle of fashion - people go through a period of being obsessed with modernism, minimalism and sleek lines, and then once again realize everything that the past had to offer! Classical style will always be just as much in fashion as ultra-modern style, and China is beginning to realize this.
For the second-hand and vintage fanatics, there are now wealth of opportunities for chic...
The Singapore Tourism Board has been running the '2009 Reasons to meet in Singapore' campaign for some time now. Due to the fact that it is selling a great product (Singapore!), it has had great success over the period. The campaign has included various Singapore hotel discounts, packages and promotions for function rooms in Singapore and meeting spaces.
There have been business vouchers in...
Some may bemoan the decades the Hong Kong spent under British rule, out of the control of its 'motherland', China. However, the economic reality of the day is that it was that period of British colonialism that has helped create one of the most stable and enviable jurisdictions oin the world.
With the SAR's recent win of the 'freest economy in the world' title, Hong Kong asset protection...
Dubai's excesses have become famous over the past years, with more of the world's largest, tallest, and most beautiful things being built in the city over the past decade. Construction boomed, and international investors saw just as much of the profits as local firms did. Dubai's sponsorship system seemed to allow the government and local community the knowledge that their ownership of their...
Amid reports that the current slump in hotel occupancy may last two more years, until the end of 2011, and the immediate possibility of further protests by red shirts in the end of 2009, the tourism sector has been putting up what barriers it can lately.
Thailand lawyers have been advising on bankruptcy and property transfers more than anything positive. However, the tide is beginning to...
