The race is on. Brick and mortar companies are rapidly shifting to multi-channel markets primarily through e-commerce sites targeting customers locally, regionally and nationally. E-commerce is not eliminating brick and mortar stores but opening up new venues or other ways to sell products and services.
In the process these companies are eliminating ineffective traditional marketing...
The biggest problem with defining oneself by one's possessions is unfortunately one's possessions. This follows directly behind the old proverb 'be careful what you wish for because you just might get it.' And later wish you hadn't.
This week we learned the median price of a house in Southern California dropped from $500,000 to $325,000 in twelve months. In my county in the Bay Area...
This was supposed to be the one. After close calls in 2000 and 2004, the Democrats were poised to take over big. After all, with an unpopular Republican President, an unpopular war, unpopular economy, unemployment, foreclosures and bank closures, how could the Democrats not win?
But now the Democrats are wringing their hands as the polls turn south and Hurricane Sarah blasts through...
The total cost of renting a small office or small store is going up.
Taxes are up. Triple Net, maintenance, parking fees and other fees associated with commercial rentals are up.
Commuting costs to and from work are up. Gas is up. Some customers in some markets may have to choose between going to Your Store and going to Wal-Mart. Or not going to any store and buying what they...
Wandering into the San Jose, California Chamber of Commerce one wonders what sorts of local businesses are members. After all, San Jose is Silicon Valley Central and the home to many of the world's best known companies.
As one glances at the list of members what is conspicuous is the absence of the heavy hitters. What is also conspicuous is that of the tens of thousands of businesses...
For many of us, San Francisco is the best city in the world. No matter how you score it, good old San Fran always is near the top, whether you leave your heart there or not.
Driving downtown to Union Square is not so bad but it's always best to park early. In fact, one of San Francisco's downsides is the parking problem.
At any rate you can try the Stockton Street Public Parking...
It's called parsing. It means that you cannot think of anyone or anything over 140 characters long. Each letter, number, punctuation point and space counts as a character. Twitter rules as well as destroys.
As you probably have heard around the coffee shop, Twitter is now being blamed for causing America to go mindless. Buy hey, come on, how can Twitter be responsible for the...
Who needs self promotional products? Anyone that is selling or promoting anything.
What most self-promoters need is a way to keep their name and contact info in front of their prospects or "suspects"; in short they need a message that keeps on messaging.
We all have received promotions in the mail, by visiting salesfolk or at trade shows. At most trade shows, some businesses...
If you are in business or are a professional, you probably have a website or are thinking about creating one. A website can be a powerful marketing tool if used correctly.
Your first consideration is to have your website fit in and be a part of you marketing strategy. You and your company have a strategy whether it is informal, formal, written or simply by "default;" that is, reactive...
No one really knows how an idea is generated. From out of a mass of white and gray matter called the brain, an idea all of the sudden appears "out of the blue."
Spontaneous idea generation is the mother of creativity. From the spontaneous idea arise concept, meaning, abstraction and innovation. That Eureka! moment is so powerful a behavioral reinforcer that once experienced few...
