Sometimes the smallest, simplest ideas or actions can result in huge breakthroughs. This couldn't be truer in a dental practice. You may also know it as 'The Ripple Effect.'
I did two different things in the month of July that I want to talk about, which you can immediately do (faster than I since the bulk of the work is done and all that's left is implementation - the No. 1 factor that...
Referral contests are one of the best ways to attract new patients. People love contests and competition for two reasons: (1) Competitiveness is a part of human nature. And, (2) people love to win stuff.
Just think, the most widely watched shows on TV are competitions. Sporting events and reality shows dominate the TV ratings because they are competitive contests. And, the thrill of getting...
Business cards, it seems, are neglected, abused, given little if any thought when designed, and are grossly misunderstood when it comes to their real intended use.
A business card, as it turns out, is nothing more than an abbreviated ad and a way for people (preferably those that want to spend money with you) to contact you.
However, what approximately 99% of everyone who has a business...
One of the most aggravating things for a dentist, I might imagine, is having all that undone treatment sitting in files. Hundreds of thousands of dollars - in some cases probably millions. Just sitting there, needing to be done; patients in need. But, what happens to it?
For 99.9% dental practices, nothing. Nada. Zero. Zilch.
In my years of coaching, consulting and working with thousands...
Based on what I see, day in and day out, there's a lot of confusion in the marketplace on what actions, activities, and so on, stimulates your patients to return time and time again to your practice. Too often, we assume (incorrectly) that just because we've seen a patient once, they owe it to us to come back.
That is dangerous and erroneous thinking. In fact, that kind of superiority...
One of the most important business and personal finance lessons I ever learned was this from Dan Kennedy:
The Hole You Give Through Is Equivalent to the Hole You Receive Through.
So, what does that mean exactly? What it means is that if you are a stingy "giver," the laws of the universe dictate that you will be the last to receive, and you will also receive the least.
You have heard...
As a service oriented business, you have one main asset your practice that you could not survive without... your patients.
But so many dental practices we see are more worried about where the next mouth will come from; when the next dollar is going to come through the door. All the while, ignoring the dollars (and future dollars) that have already walked in and out of their door several...
Press releases and free publicity are possibly the two most underutilized marketing opportunities in the dental industry today. Over 90% of all the dental news I see is negative. There is a huge opening out there to promote your business and your brand in a positive way for little if any money. There are steps to take, however, to ensure your practice is being represented the way you want it...
From 1994 to 1998 I spent my time as a Combat Engineer in the Marine Corps. In the Marines, combat engineers get to play with all the fun stuff...explosives - C4, TNT, Dynamite, and any other type of substance that would go BOOM.
The reason I tell you this is because, as a Combat Engineer we had a saying. "P equals plenty." In reality, P actually equaled pounds of explosives to be used for...
Last September, I decided to finally take a vacation, and headed off to fabulous Las Vegas.
Vegas is one of my favorite vacation spots because it seems as if no one there has a care in the world except what time they're going to the pool, and what casino they will attempt to win money in later.
As I walked up and down the strip (it seems like you walk more than anything in Vegas), I...
