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Defibrillator? How to Prevent a Social Media Heart Attack Published on 04/08/2008

Per Wikipedia "Defibrillation is the definitive treatment for the life-threatening cardiac arrhythmias, ventricular fibrillation and ventricular tachycardia. Defibrillation consists of delivering a therapeutic dose of electrical energy to the affected heart with a device called a defibrillator. This depolarizes a critical mass of the heart muscle, terminates the arrhythmia, and allows normal...

Business Social Media - Domain Name Guide Published on 22/07/2008

On the web, your name can (and is) your reality. However naming yourself online isn't that simple. Choosing a domain name for a business web presence is one of the most critical items in your promotional venture: your domain name will be the nexus of your business for months, years, or even decades. There are a list of things you should consider before embarking down your online venture: ...

Social Media Networking- Why Should I? Published on 28/06/2008

One of the objections I often hear from people is "I don't have time to network online!" but do you have time to * Professionally Network * Find a new friend * Share your ideas * Build your business * Market yourself * De-stress? What about: * Elevate yourself as an industry expert * Establish connections in other industries * Increase the...

Government Bid Strategy: Success Metrics Published on 27/06/2008

A lot of businesses enter the government contracting arena with the expectation of the "$1000 mousetrap" that is, the idea that government work is a cash cow that can be milked by exorbitant over-pricing. They are often given a rude awakening when they find that profit margins on government contracts are often quite slim, and may have a cap as low as 10%. In a slow economy or a competitive...

Social Media Keyword Tools Published on 13/06/2008

It is all about the keywords right? Well not really. It is actually all about the demographics each keyword represents. When someone searches Google for "seattle real estate" you have to put yourself in the mindset of the searcher. Who searches for that phrase? It could be a prospect for a home, a real estate agent checking local properties, or a real estate broker looking for a new recruit....

Online Reputation Control - Branding, Insurance, or Blind-Luck? Published on 07/06/2008

In today's world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different options to voice viewpoints and concerns against a company. If you haven't done it...