It really is not as crazy as it sounds. We all know that customer satisfaction plays a huge part in the success of any restaurant. The truth is many business owners and employees have no idea how to go about handling the concerns of an unsatisfied patron. Hospitality is of great importance in keeping loyal customers loyal, including not only turning a potentially lost customer into a saved...
Customers are the key to success in the retail business. Your goal is to let your customers know they are important to you, and that you are focused on meeting their retail needs. The best way to do this is to concentrate your efforts on assisting them promptly and efficiently with exceptional customer service. With the right training your employees can develop the skills needed to recognize...
Contests are an excellent retail marketing tactic for generating 'buzz' and increasing foot traffic to a retail store. Contests are also a method by which to collect contact data from customers, to be used for direct mail and e-mail marketing campaigns.
The types of contests a retailer can plan are as limitless as his imagination. The objective of any contest should be to create the best...
There are many direct marketing techniques that a restaurant owner could choose from, but why not use the tried and true - - and the most dependable. The reason the strategeies described below have survived the 'test of time' is both because they work and because they provide a return on your investment of time and money.
Perhaps the oldest of these techniques is mail, although in today's...
An assisted living facility is for seniors who are capable of living independently and yet need some assistance with their daily activities. These people often need some help with bathing, dressing, housekeeping, medication management, and meals. It differs from a nursing home where skilled nursing care is provided. Residents live independently and receive help with daily activities as needed....
Have you ever encountered the "Oops" situation in your retail store? Ever said "Oops" when the customer received a damaged or non-working product, when the price rang up incorrectly, when the bonus wasn't included in an employee's check, or when a quarterly insurance payment was missed? We have all experienced an "Oops" situation, and we know how that feels as well as what it costs. Using...
Historically, checklists were simple to-do lists that served as reminders; attend the sales conference, fax or mail the contract to a customer, or distribute an employee memo. Even today, most dictionaries define a checklist as a document that serves as a reminder for a series of tasks to be completed. However, checklists have now evolved to important business management tools that do much...
