If you are a motorcycle guru, chances are you might already have knowledge regarding motorcycle repair. Yet, this does not necessarily mean you should forego getting help from a professional.
Why? Well, motorcycle repair professionals: use specialized equipment, possess advanced training and have the ability to get your motorcycle fixed in a reasonable amount of time.
One of the best...
Your motorcycle has just broken down, and you need someone to fix it. As a result, you are faced with two choices. Dealing with a do-it-yourselfer who will charge a very low rate or making use of a professional motorcycle service. How do you decide which one is best for your situation, when you are on a limited budget?
Well, if the problem is minor, a do-it-yourselfer could be a good...
This is a question many website owners ask me when we first start working together. I'll give you an answer from a good friend of mine, that is a specialist at list building and landing pages. He always uses the analogy that trying to sell to your customer before getting to know them is a lot like proposing marriage before you've even gone on a date.
It may sound silly, but many people...
Recently, one of my clients came to me with a question. He had been approached by someone that offered to get his company onto the first page of Google for their keywords within a month. My client wouldn't have to pay unless they succeeded.
My clients question, which was a valid one, was "Why shouldn't I give it a try?"
After all, can't hurt to try, right?
Unfortunately, if they don't...
In the late 90s and early 00s, custom motorcycles hit the mainstream. Custom builders like Orange County Choppers and West Coast Choppers were featured on television and became status symbols for a multitude of riders across the globe. Bikes built by these experts cost tens of thousands of dollars and were a rider's pride and joy. Unfortunately, most riders can't afford custom motorcycles built...
One of the most difficult marketing realities to get your head around is this:
People will usually buy what they WANT
before they buy what they NEED.
This is particularly true online where temptation and opportunity lurk around every page corner.
A woman may need to get from her house, to work, and back.
But, she wants a Hummer H2.
Fulfilling the need to get to work and back...
