With the right email marketing software, the days of blindly undertaking marketing initiatives without being able to track or monitor your success and easily learn from your experiences are a thing of the past. Now, email marketing software makes it easy to quantify the effectiveness of your email marketing campaigns down to the smallest details. With all this information at the marketer's...
The competition for attention on MySpace is intense. Each band, musician, artist, comedian, actor, etc, is vying for attention and aiming to stand out from the crowd. But, with so many pages (and so many more being added all the time), it can be very difficult to break through the clutter.
Many artists on MySpace have started to discover the benefits of building a MySpace mailing list. This...
The right email marketing software can dramatically help boost the loyalty of customers with some simple, yet thoughtful, holiday email postcards. This truly is a case of a little effort going a long way, where you, as the business owner, can reap some very positive results.
Today's consumers interact with a ton of companies to fulfill all their wants and needs. However, it is their loyalty...
Whenever the holiday season approaches, retailers and e-tailers (online retailers) kick it into high gear and prepare for the mad rush of shoppers. But in today's business climate, the competition for that holiday spending dollar is fierce. With only a limited holiday shopping window and a world of options for customers to choose from, how can a business make sure it gets the most out of...
Email marketing software has clearly proven itself as not only an important component of the marketing mix, but also as a pivotal medium for driving up sales. The Direct Marketing Association recently conducted a study that determined there is a return on investment of almost $50 for every dollar spent on direct email marketing. While that statistic is definitely staggering, it begs the...
