Looking for choices can put a customer in an information traffic jam. Notice how the Internet makes the problem of overcoming ignorance both better and worse.
If you search for a new supplier, you will probably find more choices than you want. Chances are that you won't look past the first page of your search engine results.
Yet there may be tens of thousands of competing vendors. So...
While you probably think that daunting dangers threatening your business are your biggest problems, chances are that while these challenges loom large in your mind, these dreaded risks actually cast a relatively small shadow compared to other challenges.
What is your biggest obstacle? For most organizations the overwhelming barrier to progress is that most customers and beneficiaries...
Many potential beneficiaries and customers are ignoring you because they don't know enough about you to consider what you offer. Busy lives and schedules allow relatively little time for searching out better alternatives -- except when it seems there is no choice but to do so.
You, like your potential customers and beneficiaries, know relatively little about the businesses and benefit...
Naturally, most potential customers don't even know that the average business with a superior offering exists. Why? They aren't looking for that particular offering when they come into contact with that business. Or they don't realize they need such an offering.
I visited my mother recently and was shocked to see that she was badly stooped over. I told her that she needed a special kind...
"Do you know there's a road that goes down to Mexico and all the way to Panama? -- and maybe all the way to the bottom of South America . . . ? Yes! You and I, Sal, we'd dig the whole world with a car like this because, man, the road must eventually lead to the whole world. Ain't nowhere else it can go -- right?"
-- Jack Kerouac
I often meet business leaders who want to grow their...
You want to grow to being a much larger organization. That means adding a lot more customers and beneficiaries.
As hard as it is to figure out how to achieve that kind of goal, it's even harder to explain what needs to be done to colleagues, partners, suppliers, distributors, and others who need to help you. This article describes how you can use a simple story to get the point across.
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I love opera, but seldom enjoy the operas that appear in Boston. On the other hand, I love attending the Metropolitan Opera in New York. But I don't like the long trips and large ticket prices to attend. As a result, I seldom see an opera I enjoy.
All that changed in 2007 when the Metropolitan began beaming its operas via satellite to movie theaters all around the world. It's not the...
A new experience can be unpleasant unless the rider's comfort is secured. Perhaps a first high-speed trip on the autobahn would be less daunting if riders listened to soothing music or watched a humorous video.
Unexpected change is equally disruptive for many people. Turn that unexpected change into a delightful ocean cruise, and everyone will praise the change. For instance, an equally...
People usually overestimate their own abilities and potential. In so doing, they often make the mistake of creating a complicated solution to something that can be accomplished more simply. Go for the simple, fast, and easy instead. Rather than spend billions on its own lengthy and risky research and development, Procter & Gamble conducted hundreds of inexpensive online contests in a short...
Most people go home after work, have a drink or two, eat some dinner, and spend the rest of the evening in front of the television. Others take that time to renew their relationship with God, deepen their family connections, and learn new skills that can make each day more rewarding. Which are you?
At work, many people just react to the latest crisis and feel worn out at the end of the...
