How can a brand new concept use the Web to flesh out and attract attention to the concept? Let me share my experience in this area.
The youngest people working on the 400 Year Project (looking to describe and promote ways of making improvements 20 times faster from 2015 through 2035) assured me in 1995 that we had to have a Web site for the project. They explained that a Web site was going...
Everyone loves rags-to-riches stories, but few people have lived such lives. In addition to a desire to see others succeed, many people like to complain that they don't get any breaks . . . and use setbacks as an excuse for not having accomplished much. But are breaks really the basis of rags-to-riches success, or is it something else?
The punch line of most rags-to-riches stories is that...
After starting the 400 year project (how to help the world make improvements at 20 times the normal rate from 2015 to 2035), I looked for ways to help inspire people to work on the project. Let me share with you my experiences so you can know what to do when leading your breakthrough project.
Art is one of my passions. I began collecting original art while still in college and have been...
Returning to the office after the 400 Year Project launch meeting in September 1995 to help the whole world make 400 years worth of progress between 2015 and 2035, my instincts as an historian kicked in. After all, a project that was going to have such great success should be well documented for the benefit of future generations. The raw video footage (shot without benefit of tripod) was packed...
Here's a list of ways to diagnose how you can improve on developing new business models that deliver more value at the same price while increasing your profits.
What went wrong with the last 25 volume-building tests your company ran that did not work as well as you expected?
Organizations are like individuals, and often show consistent good and bad habits. Start by understanding what...
Congratulations! That's the ideal problem to have. In interviewing dozens of companies that have regularly improved their business models, the authors found no one with this problem though.
If you do your home work well and are good at testing innovations, there is no reason why you should not have more successful innovations to implement than the time and resources to pursue them . . ....
With only a few successful experiments, you won't get far in creating and establishing an improved business model. You need to diagnose why you have had few successful tests.
The most likely problem is that you are not running enough tests. Few organizations are. If you have lots of ideas to test, this may mean that you don't have enough people with the skill and interest to run tests. If...
Few people will probably want to work on any kind of business model innovation when it first becomes a company priority. They see the work as likely to be a career dead-end. One of the scarcest resources in your organization are people who like to work on new ways to expand demand for your offerings. Even rarer are the people who are good at this role.
Fortunately, you have a powerful...
Questions can help at every step to keep you focused on productive areas for profit expansion from a new business model. When these questions inspire you to add other questions that you find helpful, that's good. These questions are designed to stimulate your thinking, rather than totally guide you.
What is the stupidest thing we do to hurt the purchase and consumption of our offerings?...
As a result of your thoughtful pursuit of new business models, your organization now has a vast number of potential ways to expand value for customers, end users, and those between them. Many of these ideas look promising for expanding your volume and profits at current price levels.
You cannot possibly have the time or money to ever do even half of these choices. Which ideas do you pursue...
