The crazy frenzy caused by unsafe lending through the sub prime mortgage market in the US, and subsequently its collapse has caused ripples across the world. Even US mortgage giants Freddie Mac and Fannie Mae both at the heart of the US housing market, saw their shares plunge to all time lows forcing the US Treasury to announce that they would shore up the two firms finances if necessary,...
However, most of the work you will do on the telephone will be Business to Business calls and if you have warmed up the recipient with a good, personal sales letter, your approach is made much simpler.
I spend a lot of my time on the phone to people. Here are some of the tips and tricks I use to make it a positive experience:
1. Smile! Your positive attitude will come through in your...
There has never been a time when marketing for the construction industry was so important. However, those of us who are involved in this crucial aspect of business development are acutely aware that the industry has been notorious at making huge blunders in its marketing efforts!
On of the top five blunders people in the construction industry make when trying to grow business, is in the way...
Getting our marketing strategy right for our construction business is more crucial than ever in this time of economic uncertainty. The impact of the housing crisis in the UK and the USA is affecting not just the construction industry but home-owners and first time buyers, struggling to find the right mortgage.
Effective marketing for construction is based on our ability to build genuine...
In marketing for construction, as with any other industry, getting in front of the key decision makers is crucial for the development of your business. The most important rule about appointment-making is to sell the appointment and not the product.
Appointment-making is a skill in its own right. Some construction companies and architects for that matter, use canvassers or telemarketing staff...
Getting in front of the right person is crucial to the success of any construction related business. The beginning and end of marketing for construction is found in "building the right relationships".
So here is the scenario we have all encountered:
You are facing an impenetrable fortress. There are guards on the main entrance and you cannot get through without a secret password which is...
