The headline is the most important part of your sales letter because it must capture attention instantly and also fuel interest. Headlines should concisely communicate the essence of your message and wet visitors' reading appetite. Without a strong compelling reason to read on, the visitor will leave your web page.
There are so many ways to create attention-grabbing headlines. For example,...
Strategic alliances are valuable affiliations or partnerships with similar or complementary businesses. They are not reserved for large corporations. Because of the nature of the web, you can easily link in with like-minded businesses to pool your resources and capture a greater share of the global market. By aligning yourself to carefully selected organisations and sharing your strengths, you...
A website is an investment. After all, you are building a shopfront. In a nutshell, you can use your website to:
Enhance your professional image
1 - Look professional and as BIG as large corporations.
2 - Pre-sell yourself to new clients even before you meet them.
3 - Supply a meaningful and intuitive address related to your type of service. It is easier to remember...
Have your product sales slowed down?
Do you want to give a new lease of life to one of your digital or small-ticket products?
At home, I've earned the title of 'Queen of the left-overs'. Did you know that left-over spaghetti sauce can be recycled? Add a bit of cumin and chilli, it becomes taco sauce; mixed with a bit of white sauce, you have a lasagna sauce; add a few vegies, wrap the...
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended. It attracts bargain hunters ready to defect to competitors for a better deal.
Using a value-pricing...
