As a business leader, one of the most important leadership skills you'll ever demonstrate is knowing how to communicate. When you think about it, most business leadership consists of communication of one sort or another.
You hold meetings with staff or board members or suppliers, you interview potential managers, you meet customers and shareholders, you chat in the corridor or on the phone....
When money is tight, what do you do? Stop spending cash? And what does your company do? The same, I bet. You stop taking risks. You stop doing new things. You hope your problems will clear up soon.
There's something else you can do besides freeze like a deer in the headlights. Something constructive. And it could turn your business round faster than you imagine. You could take an unusual...
