One of the biggest challenges personal injury lawyers face in marketing their law firm is finding new clients without spending a lot of time or money.
The solution, however, isn't a difficult as you might think. It is a well-known fact that people do business with those they know, like and trust. While marketing slogans and newspaper ads may cause people to know you or even like you, they...
"Before anything else, preparation is the key to success." -Alexander Graham Bell
The best personal injury attorneys have achieved their success because they started with a law firm marketing plan. No matter how big you dream or how much effort you put into your practice, you will constantly lose your way on the path to success unless you create and follow a well-defined plan.
Now, that's...
As a personal injury attorney, marketing your law firm's website is the most important part of your online business. Not only is it meant to provide prospects with information about you and your services, but it is also intended to turn them into clients.
If your website is failing to consistently convert prospects to customers, then it is time to find out what is wrong.
There are a...
If you are a personal injury lawyer who wants a free way to connect with your prospects and demonstrate your expertise while also improving your website's traffic, you need to create a blog.
Some people think blogs are nothing but online diaries, but nothing could be further from the truth! With over 50 million blogs online, there is a lot of trash out there. But there are also many...
As an Estate Planning attorney, you are doomed to fail if you compete on price. Instead of trying to position yourself as the most affordable option, you need to focus your law firm marketing efforts on establishing credibility and building a professional reputation.
Fighting with your competitors for the lowest price is like tossing a bunch of pit bulls in a cage and throwing in a single...
With the astounding growth of the online world, it has become absolutely necessary for every personal injury attorney to have an internet marketing strategy.
The basic idea behind law firm marketing on the internet is to be found wherever your prospects are looking. According to Pew Internet and American Life Project's recent "Internet Impact" report, 73% of all American adults are online....
Before you can effectively employ the strategies of law firm marketing, you will need to clearly understand precisely what "legal marketing" is. Many attorneys confuse "marketing" with "advertising"; in fact, the two terms are often used interchangeably. That is a mistake because they don't mean the same thing, not at all.
When in doubt, go to the source for an explanation. Following is...
As a lawyer in small or solo law practice, you face many marketing challenges, no doubt. Over and over again, small firms say their biggest obstacle is finding their real target audience. By setting goals and following a few guidelines you will be able to overcome that obstacle and begin to see immediate results; increasing the quality and quantity of clients and building a continual revenue...
Law firm marketing can seem overwhelming at first glance. If, however, it is broken down into clear, manageable steps, it is actually quite simple. The starting point for most attorneys is to identify the people who make up their ideal target market (ITM).
Here are three key points to keep in mind when identifying your ITM:
1. Which persons or companies are most likely to buy from you...
Success can be measured in a variety of ways-- accumulation of wealth, recognition by one's peers, a lifestyle of luxury, etc. When it comes to defining the success of a law firm marketing strategy, it can best be summed up like this: "The ability to find and retain more and better clients".
Over many years, the comprehensive study of successful marketing for lawyers has revealed ten...
