The United States Federal Trade Commission recently announced revised guidelines that require bloggers and other online commentators to disclose when they receive payment or free products from advertisers whose products they endorse. The guidelines were developed to provide advertisers and endorsers with information about how to comply with the Federal Trade Commission Act, which sets rules...
Do you find yourself wondering about the various Web version terms that you hear used? Have you sort of figured out that Web 2.0 has to do with social networking sites but wonder why you did not know that you had been in Web 1.0 before that? Are you worried about when Web 3.0 is going to arrive and if you are even going to know it and more importantly, whether or not it matters to your...
As an online retailer you may focus most of your attention on pay per click and organic search engine listings.
You may think that video is only for the big guys who can afford the production costs. You may also think that video loads more slowly so it is a lesser alternative, compared with other strategies.
If you honestly believe that only the big guys can produce video, you must have...
We are all breathing a sigh of relief that countries around the world have begun to take the need to Go Green seriously. The impacts of global warming and the unpredictability of fuel prices are pushing people and organizations to rethink the way we are treating the earth. New research suggests that customers are also expecting their online vendors to be working just as hard as their bricks and...
How is your online shopping site doing? Are you faring better, worse or about the same as your competitors?
Forrester Research Inc. conducted a survey of online retailers on behalf of Shop.org and they found that most online retailers are doing better in several ways.
- Forty two percent of online retailers increased their online visitor to order conversion rates during the first half...
The concept of intuition can be a little bit difficult to pin down. It can also be a bit difficult to recognize when it occurs as well.
You have probably had the experience of being stopped in highway traffic due to an accident ahead. The radio traffic channel advises alternate routes but you just do not think that is a good idea. You decide to stay on the highway and later find out that you...
Even though the online retail world has made enormous changes in the way that business gets done, there are some strategies from the bricks and mortar world that can be easily and profitably adopted in the ecommerce world as well.
You probably already know that coupons are a huge draw both offline and online. According to Comscore, a leading marketing intelligence data collection service,...
Let's start at the beginning. Before you can find your customers on a social networking site, you have to be involved in that social networking site. So, have you:
- Established a page on Facebook, My Space, You Tube, Twitter etc?
- Added a photo or avatar so people get a sense of who you are?
- Introduced yourself, your interest and your business?
Great! Now you have to start...
It is not clear that anyone could have predicted the enormity of impact that social media has had, is having and will have on Internet life. Facebook, Twitter, You Tube and My Space have become a living and breathing part of most peoples lives.
Are you not sure that is entirely true? Jake Hird, a Research Analyst for Econsultancy, has gathered together some information about these social...
It is not clear that anyone could have predicted the enormity of impact that social media has had, is having and will have on Internet life. Facebook, Twitter, You Tube and My Space have become a living and breathing part of most peoples lives.
Are you not sure that is entirely true? Jake Hird, a Research Analyst for Econsultancy, has gathered together some information about these social...
