Competition is a great traffic tactic because people love to participate in contests. The types of contests you can implement are limited only by your imagination. Just be sure to run contests that are relevant to your business. If you sell information about fitness, make the competition somehow related to fitness. You could do this by awarding a prize to the person who lost the most weight...
Since Asa Candler gave away "handwritten tickets" in 1894 for a free glass of Coca-Cola and C.W. Post gave shoppers $.01 off his new cereal called Grape Nuts in 1895, merchants and companies have been using coupons to market their products.
Today, 76% of Americans of all age groups and income ranges use coupons. Only they're not just used for groceries anymore. Coupons exist for shoes,...
What sets your business apart from the competition? Why are you unique?
Not knowing the answers to these questions makes driving traffic to your site ten times more difficult than it should be. Which is why you must learn to develop your own Unique Selling Proposition (USP).
You must believe that your product is the best solution to your prospect's problems. You also need to know why...
Utilized correctly, coupons have the potential to boost your sales and bring tons of visitors to your site. Here's a list of ways you can motivate people to come to you through the use of coupons:
1. You can motivate buyers to buy your new products or get a great deal on a product you are going to retire.
2. Coupons help you establish and build brand loyalty. You bring people in by...
What makes your business different? Why should anyone want to buy what you have to offer? What is your Unique Selling Proposition? Knowing the answers to these questions will enable you to increase the traffic flow to your website.
Your USP is basically your sales message summarized in one concise statement. It explains how your customer benefits from your products and is the first thing...
Like most marketing strategies, Joint Ventures aren't without some risks. Some of these risks include wasting your time, achieving no significant results and the loss of your credibility. Still, the rewards far outweigh the risks if you understand the main pitfalls of Joint Ventures and how to avoid them.
With a JV, you're working with people, not systematic advertising mediums like pay...
To understand how to best promote your products to your prospects, you need to first grasp the basics of a customer path. Having a short path limits real estate, but a well-developed path takes full advantage of the virtual possibilities.
The first step is to invite prospects to travel your path by giving them something for free, like a report or a newsletter. The only price they pay to...
Knowing where to look to integrate your marketing with your partners is the first half of the equation. Knowing how to attract partners is the second. And attracting the right partners involves five steps.
First, you need to educate your competitors to get them working with you. When you show them how integration marketing is really about providing maximum value to the customer, you won't...
Joint Ventures are the most powerful form of marketing leverage accessible to you, but if you don't understand how to maximize that leverage, both you and your partners will be leaving a lot of money on the table. Integration Marketing is the way to maximize your JV leverage, yet this is an extremely overlooked area of Internet marketing. Few people grasp the importance of this tactic, and...
The most powerful integration marketing tactics take advantage of all the possibilities and places available to advertise your products. So work with your JV partners to find quality real estate for both your front end and back end products. The more places you integrate your marketing, the more money you'll both make. Here are some ideas to get you started:
1. Co-registration: this...
