Recently I\'ve received several emails with questions like these: \"I\'m revising my web site. The web designer wants my copy next week. I\'m still figuring out my niche.\" Or, \"I can\'t talk about content because I don\'t have a web designer.\"
When I read these comments, I remember the very first time I needed a web site. I too began by searching for a web designer. He created a design...
Often prospective clients decide to hire you only after they\'ve read your About page. They\'ll wonder, \"Will he be qualified to help?\" or, \"Will I be comfortable working with her?\"
Your \"About\" page is especially important if (a) you\'re still trying to brand yourself as an expert in your field; (b) your service calls for you to develop a personal connection with your client as a...
Career change often feels like Mission Impossible. Every career coach and career counselor hears the question: \"Does anybody really make a successful career change?\"
Recently I received this question in my own e-mail: How do I change my perception of my ability to make a positive career change in the face of continued disappointments? Here are 5 questions to bring career change closer to...
Recently I came across a question on a forum. \"If I get a lot of rejection letters from agents and editors, what do I do? Should I decide to self-publish after, say, 100 rejections?\"
I believe this author is asking the wrong question. The issue isn\'t publisher vs. self-publish. It\'s about reaching your target audience with a quality book, especially if you write for the how-to self-help...
With the economy in turmoil, many mid-career executives face a variety of challenges: new careers, relocation, revised job descriptions and/or self-employment. Most of them will view the waning months of 2009 as dead time. So they will put career transition on the back burner until January.
Postponing a career move can be a huge mistake. The reality is, you need to begin planning now so you...
Copywriting for independent professionals comes with a special challenge. Their clients are afraid of paying too much for services and information products.
So when you study landing pages of independent professionals, scroll down to the place where the rubber meets the road: the call to action. Often you see the question, \"How much is your investment?\" followed by a reference to a...
If you want to get more clients, you probably have an ezine with a subscriber list. But what if you are just starting up your ezine and your list is small? Or what if you have alway done face-to-face networking and now you\'d like to expand to online marketing?
When you\'re starting a new website or targeting a new audience, an e-course might make more sense. For example, suppose you are...
\"James\" called me right after he returned from a three-day weekend seminar that cost him three thousand dollars, plus transportation and lodging.
\"Terrific!\" I said. \"I\'m impressed. You invested in yourself.\"
\"Well,\" James said, \"I had to max out my Visa to pay for the seminar and the air fare -- don\'t ask. Based on what I learned, I need a whole new website. Do you know any...
Independent professionals often struggle to develop landing pages that convert browsers to buyers. Many fail because they don\'t realize that landing pages are not the place to display your creative talents. They follow formulas that are have been tested over and over again. They use very specific copywriting and design techniques. And they are completely open about their purpose: getting...
Several months ago, I mentioned to someone at a networking event, \"I need a photographer for some good head shots.\"
A few days later I got a call. \"Hi. I\'m Daphne and I am a photographer. I would be happy to work with you. My studio is in Smallville.\"
\"Frankly, that\'s a little far,\" I said. \"I live in the city without a car.\"
\"No problem,\" she said. \"I get down to your...
