Magazines are often a last-choice marketing device for businesses. And that\'s a shame because magazines, much more than newspapers, offer you a \"way in\" to a highly targeted readership. (Think of the different readerships of Soldier of Fortune and Cat Fancy.)
The success of your magazine ad, of ALL your advertising and marketing in fact, depends upon whether it is:
- Appealing
-...
You really cannot afford to blow your chances of a sale through making any one of these fatal marketing mistakes.
1. No market research
A business based purely on your \'good feeling about\' or the support of friends and family is a risky one. You need to test your product and your potential market before you begin.
You need to be able to answer the following questions: Do customers...
Here is a fill-in-the-blank formula that will get you on your way to writing fantastic headlines. This formula is amazingly simple to use. Just take any or all of the samples provided and adapt them for your own use.
Fill in the blanks with appropriate descriptions, expressions, action words or benefits that apply to you.
HOW TO (BLANK)
How To (get, have, acquire, own, profit from, etc.)...
How do you make your website \'search engine friendly\' - you use something called \'Search Engine Optimization\' (SEO). Simply put, SEO is the practice of increasing your website\'s visibility by improving its value to the search engines. The more search engines value your site, the higher they will rank it, and the more traffic you will get simply because more people find your website when...
Highly enthusiastic and motivated employees are more productive, take less time off and are more likely to stay with your company.
Employers who genuinely value their employees have few customer complaints, higher quality productivity and revenue and lower worker turnover than those who don\'t value their staff, according to Sirota Consulting, experts in attitude research (and whose work...
Once you\'ve established your company/product name, it\'s time to tackle another wordy task: creating a unique selling proposition (USP.) When a customer asks, \"Fifty other companies sell the same products and services as you do. Why should I do business with you rather than one of your competitors?\" your USP gives the answer.
Every product, business or service needs a positioning...
The greatest crime an advertisement or sales letter can commit is to remain unnoticed. But getting noticed isn\'t about making the ad look \'artistic\' or \'pretty\' - it\'s about attracting the attention of people so you can sell them goods or services.
Legendary copywriter John Caples said, \"You should use layouts and illustrations in which salesmanship comes first and art second. Do...
The secret to success lies in identifying and mastering the techniques that will work for your business. There are many strategies you can use and some will be more valuable to you than others. It\'s important to know the difference between \'good ideas\' and \'good ideas that I can put into practice that are right for my product/service and my prospects.\'
In general, all marketing efforts...
Average marketers define the \'value\' of a customer by the amount of money he/she spends on a purchase. But a smart marketer takes a long-range view to consider the \"lifetime value\" of a customer.
All of your customers also have a value that goes beyond their immediate purchases. They know other people and those contacts are worth more business. They will tell others about your products...
Are you disappointed with the results your website achieves? Do you want to increase your sales? Follow these simple steps and watch your online sales go through the roof.
Here are the three keys you need to make your website successful, according to Guerrilla Marketing Guru Jay Conrad Levinson:
1. Number one and it\'s a hard one but you have to do it and do it continuously: start...
