Will prospective seminar attendees pay what you are asking to participate in your seminar?
The answer depends on how they perceive your price. If they think it's too high -- in other words -- there is not enough value to justify the time and money they will spend traveling to and participating in your seminar, they will not sign up. But if they think that you are offering a fair value, if...
A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago.
When I was headed out the door with my cartful of groceries, the greeter -- an elderly man who always welcomes me with a big smile and friendly "hello" -- flagged me down. His job that day was to hand out fliers directing customers to the store's web site to take a customer satisfaction...
When promoting a local seminar, newspapers seem like a logical choice for reaching your target audience. After all, newspaper readers are local. And they are interested enough in learning new information that they're willing to pay for and read a paper, right?
But as many new seminar promoters quickly learn, promoting seminars via newspaper advertising isn't as easy as running an ad and...
"What's the best way for me to promote my seminars?"
This question easily makes the top five list of challenges I hear from newer seminar promoters, as well as those who aren't satisfied with how their events are performing.
Their uncertainty is understandable. Because when you're doing your own marketing, growing a business and delivering the content, you want to make sure that every...
Seminars, workshops, conference, symposia, user conferences, summits -- the type of events you can host are varied. Choosing the right description for your event is critical because it communicates volumes about the type of experience your participants can expect.
To ensure that you're fully leveraging the marketing power of your event title, select the type of event that best fits the...
For most entrepreneurs, "marketing" means postcards, brochures, newspaper ads, fliers, direct mail letters, and the like. Items that, if noticed at all, are glanced at before being tossed into the trash.
Not exactly what you envisioned when slaving over those marketing materials, is it? Let's be honest. What you really want -- and may have even deluded yourself into believing -- is that...
