We can all improve the way we handle customers, even if we consider ourselves to have excellent customer service. Below are ten things which you should consider when trying to develop your CRM strategy.
Get organizational buy in
No strategy is going to happen if it isn't adhered to from top to bottom. Whether you are 2 people or 20,000 people, everybody must live and breathe the approach...
Collaboration is one of those terms which conjures up multiple images in your head. However, for smaller businesses it's a critical aspect of every day life. Working as a team is crucial when resources are limited by office size or money and it may take many guises. Whether it's covering for an absent colleague, cleaning up a mistake or simply filling a skills gap, success will come from a team...
If you were to believe everything you read, the end of the world is nigh. Whether swine flu, terrorism, network attacks or global warming, we're all pretty much doomed. As individuals, maybe there is no hope, except to move to a very secluded hill under a very large tree with an awful lot of food and water in reserve.
As businesses there is plenty of hope yet. We need to embrace technology...
Collaboration has become one of the hottest topics on the web right now. The arrival of Google Wave means that this trend will probably continue for the foreseeable future as well. But why has it become so popular?
In truth collaboration has always existed, however it was typically a word which was the preserve for music artists worldwide. Organizations have always collaborated with each...
The increasing prevalence of redundancies in recent times has led to a rise in the number of small businesses being set up, as trust is eroded in larger corporations. Small businesses are also benefitting from the rise and rise of the Internet and its numerous uses both personally and, particularly, professionally. With higher bandwidths and the global presence of Internet, running a small...
Customer relationship management (CRM) is crucial to any organisation - whether you are the biggest and best brand in the world or the smallest start up. You always need to work on your relationships. They will help you sell more, be more reactive to criticism, improve your product/service and ultimately could help you improve your profitability.
Alternatively failing to work on your CRM...
With a suspected second wave of swine flu just around the corner, many businesses could be left struggling to cope with staff shortages. Last month, the Chartered Institute of Personnel and Development warned that absence rates could hit up to 50 percent in the UK over the coming months, with swine flu being one of the main contributors.
What can you do to prepare for staff shortages?
1)...
It's a fair comment to say that every organisation will occasionally lose customers. However it's vital that any disappearing customer is still engaged. After all, there was something which made them choose to stop using your product or service.
Sometimes it's just not possible. If you're selling FMCG (fast moving consumer goods) obviously you can't expect to have a 1-2-1 relationship with...
